Sibiya’s illustrious radio career spans more than 16 years since making his debut back in 1995. He is now one of the most recognisable voices in the South African radio industry. In recent years Markinor rated Sibiya at number 20 in a survey of South Africa’s top brands.

Reflecting on his success despite his background and upbringing, Sibiya is popular for using his life story to inspire aspirant broadcasters and success-seeking youth. His motivation is derived from the belief that “the road to greatness is always under construction”.

Ferdinand Mabalane, programming strategist at Vuma103FM says, “Linda’s arrival at Vuma is not only timely, but part of the station’s strategy. The station has been reworking its format, tightening its on air delivery since April, and clearly defining its positioning. Subsequent listener feedback we have, clearly shows that these interventions were widely well received. Vuma103FM’s decision to bring Linda on board will effectively take these efforts to another level, lifting the station into a more competitive environment. This is a powerful statement about where we are going as a station.”

Sibiya also appears on Sifun’ Ukwazi, DStv’s Mzansi Magic talk programme every Monday to Thursday evening. The show creates a platform to focus on issues affecting South Africans, where Sibiya facilitates interactions between guests and the studio audience. Topics are diverse and include lifestyle, health and careers. Vuma103FM is excited for Sibiya to be bringing his wealth of experience and insight to its listeners.

With Sibiya stepping into the morning slot, Lucky Sefatsa will move to take over the drive time show, The Ride. Sister Kay returns to the mid-morning show from 09:00 to Noon, while Linda Ndimande hosts the lunch time show from Noon to 15:00. Further shifts in the midweek programming while Vuma103 FM returns to a normal three-hour cycle, include:

- 19:00 to 22:00 Dumi B;
- 22:00 to 02:00 Mandla Masondo; and
- 02:00 to 06:00 Ndoni Radebe.

The weekend line-up will be a direct swap with Fundiswa Xaba taking the14:00 to 18:00 slot, and Protas Mkhize the 02:00 to 06:00 show on both Saturday and Sunday.

Tony Mallam, Times Media’s (TMG) head of Radio believes Sibiya is a real coup for the station and its listeners, and further exemplifies the standards of excellence that TMG strives to achieve in all areas of the media. Vuma103FM is a Commercial Gospel Music Radio Station that prides itself on authenticity.

For more information, visit www.vumafm.co.za or email [email protected].

Vuma103FM is part of the Times Media (TMG) stable which includes the Sowetan, Sunday Times, Business Day, Ignition and The Home Channel television stations, together with the Nelspruit-based RISEfm (previously MPower FM). TMG also owns a 32.26% stake in Ghanaian broadcaster, Multimedia, and 49% of Radio Africa Group (RAG) in Kenya, with five radio stations and a DTT TV licence.