Disney Channel unveils its new logo and on-air branding across Africa
Disney Channel has launched a vibrant new channel logo and overall on-air branding across Africa on the DStv, channel 303 bouquet. This follows therecent launch in the U.S. and its continued roll out across each of the 42 Disney Channels worldwide in 2014.
All interstitial programming, identification spots and programming menus will feature the new logo and style. The design provides the unified global business with a creative, contemporary new look that authentically celebrates the faces, families and environments of Disney Channel viewers throughout the world.
Tricia Wilber, chief marketing officer for The Walt Disney Company EMEA and general manager, Disney Channel EMEA, said, “The new branding was an international collaboration between Disney Channel global and European teams and is crafted so our teams everywhere can customise it to create local stories, in familiar settings, featuring culturally identifiable storytelling.”
South African audiences will recognise some familiar scenes as the new-look rolls out over the next few months. A series of spots were filmed in Cape Town earlier in 2014. Featuring local kids on Blouberg Strand beach, the pieces showcase all the fun, energy and excitement that the new look embraces.
In addition to reflecting the Disney Channel audience with its new branding, the team also continues to leverage Disney's history, notably Walt Disney’s signature as part of the logo design and the incorporation of the famous ‘D’ as a framing gesture used in all forms of media. The dynamic new logo is a combination of two classic Disney icons – the distinct signature stroke of company founder Walt Disney and the three-circle shape evocative of Mickey Mouse.
Ron Pomerantz, vice president, Marketing & Creative, Disney Channel, said, “Our viewers have great affinity for two heritage elements that have long created a ‘story’ during our daily programming schedule - the four note music mnemonic and the beloved ‘wand ID’ in which our stars form our Disney Mouse ears with a wand. We are looking forward to introducing these elements in an exciting new package.”
Disney Channels Worldwide is a portfolio of over 100 kid-driven, family inclusive entertainment channels and/or channel feeds available in 166 countries in 34 languages, spanning Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama and Radio Disney brands. Through cable, satellite and digital terrestrial television channels and a strategic partnership with Disney Media Distribution for the third-party distribution of Disney-branded kids’ programming across the globe, Disney Channels Worldwide reaches hundreds of millions of viewers. Disney Channel properties continue to rapidly expand into new markets across the world, playing a key role in introducing the Disney brand to new consumers.