Over a six year period, his Sorbet chain of beauty salons has attracted over 120 000 loyalty members and employs more than 700 staff. And the number of franchise outlets continues to grow from the current 60 countrywide and branching out internationally.

Fuhr’s story of serial entrepreneurship is not only a fascinating read of a modest man making it big; it offers unique insights into a business triumph that has its roots in understanding cultural differences and particular markets. A spirit of fearlessness, fun, honesty and respect underscores his every venture, guided by the principles of customer service and putting people before profit.

Upcoming entrepreneurs, as well as established business owners, will benefit from Fuhr’s prudence on management in a diverse and divided social environment, including the key learning messages: people, culture and service. These significant concepts have been the foundation on which the Sorbet brand has grown into the largest chain in South Africa’s beauty industry.

About the author

Ian Fuhr is a serial entrepreneur and business go-getter. Having founded a retail chain, a record company, a race relations consultancy and the very profitable Sorbet brand, he continues to adapt his business-savvy mindset to South Africa’s economy. His story is unique in the largely successful entrepreneurial ventures he has launched in South Africa’s political climate of racial polarity. He is also co-owner of the Lion Park, a popular tourist destination in Johannesburg.