All4Women’s tagline “It’s all happening online” seems to be prophetic as the site, with an almost 90% female readership, keeps on breaking its own record month after month and has firmly established itself at the leading "for women" website in South Africa.
In July the site broke its record with 7 794 417 page views, the previous best being 5 574 154 established the month before. Unique visitors also hit an all-time high of 675 551 up from the previous record of 639 158 which was established in May this year. These audience figures put it ahead of its nearest "for women" rivals in terms of unique visitors, page views and visits.
All4Women’s digital media sales are managed by SPARK Media, the recently launched Caxton subsidiary. “It’s an achievement to be proud of,” says Marius Greeff, commercial director at SPARK Media. “It was only in October last year that we were celebrating the five million page view mark.”
All4Women editor Sasha Wyatt-Minter puts the success of the website down to content, engagement, immediacy or responsiveness and price. "Our team of editors and writers publish an average of about 70 new articles every working day. That's more than a typical women's magazine publishes in a month.
“We carefully monitor which articles are popular and this feedback helps us select topics for future articles and of course being online, we are nimble and can immediately respond to what is happening,” she says.
The site is ideal for advertisers that target females. It’s unique based on the fact that it is nearly only women who browse the portal. In comparison, other women only sites still manage to have a 50% male readership.
Effective Measure recently released its latest IAB SA women’s insights and backs up the All4Women content model. According to the infographic, women are clearly looking for content online. These include fitness, lifestyle, entertainment and news. For example, 87% of women read about food and health, 85% get their news online while 83% read up on entertainment. The infographic can be found here.
“We look forward to taking our partnership with All4Women to even headier heights and to celebrate the 10 million page view mark soon,” concludes Greeff.
For more information, visit www.all4women.co.za. Alternatively connect with them on Facebook or Twitter.