With paid circulation growth across all Associated Media Publishing titles, they are bucking the print trend and continue to engage their readers.

Associated Media Publishing has delivered another successful set of results, showing growth for the second consecutive period. Noteworthy results in the Associated Media Publishing's digital environment included a 78% increase in Facebook followers, to over 670 000 and an 87% increase in Twitter followers resulting in a reach of over 380 000 followers. These results were measured from December 2014 until the end of December 2015. Unique users and page views across the group have also grown phenomenally well by 115% and 71% respectively.

“These very positive results are further evidence of our continued strength across multiple platforms. The structure of our ever-changing business remains an evolving model and our versatility has proven to be a big differentiator in our business’ success. Our digital platforms have become key in engaging with our audience and implementing a strong digital strategy early on has helped to develop our position in this space,” commented Julia Raphaely, CEO of Associated Media Publishing.

Raphaely pointed out that the company is excited about the new ABC auditing process, which launched last month, where both print and digital numbers are cumulated. "We have strategised and been working towards this change for years and it is now that the industry, our audience and our advertisers will get a true sense of the power of our AMP brands."

ABC results released on Thursday 18 February demonstrate an increase in circulation figures across key Associated Media Publishing titles, a great end to 2015 and a good start to 2016:

  • Marie Claire saw an increase of 24% in paid circulation Quarter on Qquarter, encouraging as the title also increased its paid circulation by 5% Year on Year;
  • Cosmopolitan remains a strong performer with paid circulation increasing by 7% Quarter on Quarter;
  • House & Leisure grew its paid circulation by 7% Year on Year; and
  • Good Housekeeping increased its paid circulation by 11% Year on Year, and total circulation by 4% Year on Year.

Since Associated Media Publishing’s course of action to focus on a multiple platform approach to media, the group has steadily been growing its audience and providing investing clients and partners with high brand engagement levels and superior content.

For more information, visit www.assocmedia.co.za. Alternatively, connect with them on Facebook.