“This once again demonstrates the resilience of our brands and their ability to truly connect with consumers that are willing to pay the full cover price for their magazine reading pleasure,” commented Charlene Beukes, general manager of Media24 Lifestyle.
In addition to the titles taking up the first four positions -
Huisgenoot (237 938),
YOU (131 774),
Kuier (108 428) and
Move! (104 152) - on the Top 10 list, décor/home interest market leader
Tuis/Home (83 645) came in sixth,
DRUM (80 807) seventh and
SARIE (79 632) in ninth.
Kuier and
Move! remain the two largest women’s magazines in the country and both grew their circulation against the previous quarter; by 4,2% and 6,4% respectively.
“Our brands have shown their mettle in these challenging times, and our print portfolio continues to provide a solid base for extensive and growing reach amongst highly engaged audiences across multiple platforms and devices,” said Beukes. “Our total readership sits at 13.7m (AMPS July 2014 – June 2015) – 79% of all South African adults reading a consumer magazine; the total social media audience grew by 26% YoY to 5.7m; and, our digital audience average 3.3m monthly UBs (Effective Measures) in January 2016) – with mobile connectivity at 75%.”
For more information, visit
www.media24.com. Alternatively, connect with them on
Twitter.