Uzalo's Khaya Dladla; former Idols winner, Khaya Mthethwa; Amazulu players, Logie Naidoo and Mo Magic; comedian, Carvin Goldstone; Dolphins players; and Man International Models will be helping man the pledge lines at East Coast Radio’s Toy Story with Game Corporate Day Challenge on Friday, 2 December.

The annual 12-hour live broadcast and telethon will take place at the Pavilion Shopping Centre. Darren Maule and the East Coast Breakfast team will kick off the challenge at 06:00, calling on corporates and individuals across KwaZulu-Natal to pledge cash for the annual CSI initiative. Pledges and challenges will be mentioned on-air. Phat Joe and the East Coast Drive team will close the pledge lines at 18:00.

Every cent of the money raised will go to Game’s Amalunchbox initiative to create sustainable school lunches for under-nourished children across KwaZulu-Natal province. People who come through to the live broadcast with a new toy will be able to take photos with their favourite presenters and celebs. The toys will be distributed to children in state-owned hospitals, crèches, and children’s homes.

For more information, visit www.ecr.co.za. Alternatively, connect with them on Facebook or on Twitter.