“We are thrilled that Gwen Stefani will be representing Revlon as a global brand ambassador,” says Revlon president and CEO, Fabian Garcia. “Gwen is a modern-day icon: a
Grammy-winning artist, a trendsetter, an entrepreneur, and loving mother. The versatility of these accomplishments demonstrates her message of female empowerment, one that strongly resonates across generations of fans.”
“Ever since I was a young girl, I have used makeup as a form of self-expression,” Stefani says. “I am passionate about makeup and how it can showcase your individuality and creativity. Partnering with an iconic beauty brand such as Revlon felt like a natural fit. I am so excited to continue sharing my love of makeup as a Revlon global brand ambassador.”
One of Stefani's first roles as global brand ambassador will be starring in the brand’s 'Choose Love™' campaign, which will begin running on broadcast, digital, and social platforms in late January.
“Love has been a muse for my songwriting,” says Stefani. “Revlon’s 'Choose Love™' message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love.”
As the newest global brand ambassador for Revlon, Stefani will appear in global multimedia campaigns across all media types including digital, in-store, and social media. Stefani's first beauty visual began appearing on Monday, 2 January, with her campaigns continuing to roll out globally throughout 2017.
For more information, visit
www.Revlon.co.za. Alternatively, connect with them on
Facebook,
Twitter or on
Instagram using the #RevlonXGwen hashtag.