Local and international speakers, including Andrew Boraine, CEO of the Western Cape Economic Development Partnership, will grapple with the key building blocks associated with reputable organisations.

Just as you are inseparable from your shadow, so an organisation cannot be severed from its reputation.  An organisation’s reputation precedes success or failure. 

Why is reputation such a powerful force? Regine le Roux, managing director at Reputation Matters says; “Understanding reputation is a strategic imperative; it is something which is influenced by every dimension and activity of an organisation. It's a virtuous circle: A positive, strong reputation attracts and keeps top employees. Having the right team on board helps you to improve your service or product offering, which helps you to attract the right kind of attention. As a result, people will invest in your offering and ultimately you will be able to see how a good reputation positively impacts your bottom line.”

So how does one build and maintain a solid reputation? “It helps to get advice from the experts,” says Le Roux, “which is why we're hosting our inaugural reputation management conference.

Featuring speakers from South Africa and around the globe, the conference will walk attendees through the key elements of building and fostering a reputation. Best practices and case studies shared will equip attendees with a basic understanding and exciting ideas that they can customise for their particular business case. As le Roux says; “With our tools, team and track record, we can help companies to take their reputations to the next level.”

Motivational speaker Braam Malherbe will be the master of ceremonies for the day and hopes to inspire attendees with his energy and passion.

“A company’s reputation can be tarnished in seconds, and we invite all businesses to come and share in the wealth of knowledge speakers have to offer,” concludes Le Roux.

For more information, visit www.reputationmatters.co.za. Alternatively connect with them on Facebook or on Twitter