Butter Knife PR adds The Velvet Cake Co. to their client list

The PR team has been tasked to generate brand awareness whilst communicating The Velvet Cake Co's new store opening in Loop Street, Cape Town beginning October 2015.

What started off in 2010 as a charming patisserie known as Treat, in the Northern Suburbs, evolved into The Velvet Cake Co. a mere two years later, earning a loyal following of clients based all over the Western Cape. Despite the saturated baking market, The Velvet Cake Co. has become highly regarded as one of Cape Town's best cake shops.

All their treats and gifts can be ordered online, with a minimum notice period of 24 hours, or directly from either their Northern Suburbs or new Loop Street store. Customers can also grab a coffee in store while waiting for collections.

“We are very excited to have Butter Knife on board - they shared some really quirky and creative ideas which truly resonate with the "WOW" factor of our family business. We believe Butter Knife can take The Velvet Cake Co. to new heights, inspiring more South African cake-lovers to indulge in our fun and creative offerings,” says Jandri Van Zyl, founder and owner of The Velvet Cake Co.

Butter Knife PR was formed in March 2013 and has since secured clients such as Glenfiddich, Grant’s, James Bensen Eyewear, Sir Fruit, Cointreau, Piper-Heidsieck, Uber Flavour, iFix and MoonBean.

For more information on Butter Knife PR, visit http://www.butterknife.co.za or email [email protected]. Alternatively, connect with them on Facebook or on Twitter.