The award will be presented at the ceremony taking place in Johannesburg on Sunday, 17 April.

Nominees should have a minimum of 20 years of distinguished service to the public relations and communication management profession and need not be a member of the Public Relations Institute of Southern Africa (PRISA).

Categories of Distinction
The Lifetime Achievement Award is presented for achievement in leadership, volunteerism, practice/consulting, mentoring, teaching, research and service. Distinction in these categories can be demonstrated through:

  • Performance of the nominee on the job;
  • Service beyond the requirements of the job at the national/international level;
  • Service to PRISA or another professional body in their field, such as: offices held, committee memberships, special projects, meetings and publications.

How nominations will be judged
“The nomination will need to detail the achievements of the nominee and demonstrate how these have advanced the profession of public relations and communication management and its positive visibility,” continues Von Holdt.

“What the judges are looking for is someone who has made a significant contribution to the public relations profession – by making a contribution to the development of “best practices” in public relations and communication management; or has used public relations concepts and techniques to successfully solve problems or make the most of opportunities; has perhaps received awards and other forms of recognition the nominee has received for public relations and communication management accomplishments; and/or has given service to PRISA or other professional associations in this field: and/or service to the community.

Nominations close on Sunday, 13 March 2016.

Sponsors of the 2016 PRISM Awards include Afroflame, Blue Apple, CIMA, Ground-Up Media, Livestock Ophaqa, Mango, Pear Factor, ROI Africa, WeCollaborate, Von H Brand Provocateur, Vukani Fashions and Zoom Photography.

The PRISM Awards 2016 Media Partners include Bizcommunity, CliffCentral, JoburgToday.tv, Jozi Maboneng Radio, Media Update, Mix FM and UNISA Radio.

For more information, visit www.prisa.co.za or www.prism-awards.co.za. Alternatively, connect with them on Twitter using the #Prisms2016 and #PrismsFacts hashtag.