On Thursday, 8 September, Anaid Gomez-Ortigoza, a product manager at Facebook, wrote in a post on the Facebook Media blog that the new feature will work with regular video and 360 video. It will soon also be available for videos that were previously live.

Facebook first announced the ability to crosspost videos within and across Pages owned by the same Business Manager in April 2016. Business Manager is a tool that helps publishers manage multiple pages.

“We’re thrilled that 169k Pages are now using crossposting and publishers are seeing success with those first features,” indicates Gomez-Ortigoza.

She notes that with the latest feature, “publishers can reach new, relevant audiences, avoid sending and re-uploading video, and see aggregated insights for posts across all Pages. The crossposter (the Page that did not originally upload the video) can distribute videos in a customised post and get insights into video performance on their specific Page.”

Read the full blog post here for more information on getting started with the new feature.