East Coast Radio launches its own brand of emojis

There are 31 ‘ECRmojis’ in total, spanning local events, activities, characters, food, and destinations. The selection of ECRmojis includes a minibus, Moses Mabhida Stadium, sharks, the Drakensburg Mountain, bunny chows, and more. ECRmojis are reflective of the lifestyle and sub-cultures that East Coast Radio says best represent the province. There are even digital images for East Coast Radio presenters, Darren Maule and Phat Joe.

"When I joined East Coast Radio it was important for me to articulate how I was going to make people look twice at the East Coast Radio brand,” says East Coast Radio’s general manager, Boni Mchunu. “Over the duration of my career, I have found that you can only truly achieve this through innovation. The launch of our very own ECRmoji range, positions East Coast Radio as a forerunner in a space that has real time relevance, nationally and internationally. This is innovation in action. The ECRmojis will undoubtedly be integrated into the everyday goings on of our listeners.”

The ECRmojis are available now as a free App from the Google Play Store or Apple iTunes.

For more information, visit ecr.co.za. Alternatively, connect with them on Facebook or on Twitter.