Sustainable Brands, founded in 2006, encourages brands internationally to lead the way “to a sustainably abundant future”.
 
In the Twittersphere, the brand’s handle @SustainBrands topped Onalytica’s list of 100 brands, placing it at number one above WWF, Thomson Reuters, Triple Pundit, Sustainable Business, GreenBiz, Enablon, EcoInteractive and UN Environment, to name just a few. 
 
The study also features a list of 100 individuals leading the conversation in “Sustainability or Susty” on Twitter. 
 
“There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability,” the study states. 
 
“The ‘stakeholders’ for business include those in supply chains, investors, customers and employees, to name a few. But, given the urgency of climate change, the bottom line is how this influence can be wielded for positive impact for any and every global citizen.”
 
Sustainable Brands has more than 73 000 Twitter followers. However, as the Onalytica study explains, information is based on “PageRank” methodology in order to “extract influencers on a particular topic”. This takes into account user engagement as opposed to the number of followers a page has. 
 
While not affecting the Twitter study, the brand’s sustainability conversation also extends to their Facebook followers – with more than 15 000 “Likes” for their official page. 
 
Africa’s first Sustainable Brands Conference
 
South Africa is set to host Africa’s first Sustainable Brands Conference, bringing together world-class brand and sustainability leaders, from Saturday, 14 May to Tuesday, 17 May 2016 at the new Century City Conference Centre in Cape Town. The four-day conference, called SB’16 CAPE TOWN, features a line-up of over 80 speakers who will lead discussions into how to innovate your brand for sustainability now. Local and global brands include Woolworths, Pick n Pay, Procter and Gamble, and many more.  
 
Leading sustainability practitioners will host interactive discussion groups, breakout sessions, plenary presentations and networking activities for the business delegates, creative minds and the country’s future leaders who will be in attendance at SB’16 Cape Town.
 
The conference will be held in association with South Africa’s National Business Initiative, MCI South Africa and the CHANGE AGENT COLLECTIVE, while Procter and Gamble is the headline sponsor.

The Onalytica report is available here.

For more information, visit www.sustainablebrands.com. Alternatively, connect with them on Facebook or on Twitter.