Acer is ranked as the fourth largest PC vendor in the world (2014), and its PC-centric product offering includes notebook and desktop PCs, servers and storage, LCD monitors, projectors and smartphones and tablets.
The contract’s scope of work will include: social content creation, management of all official global pages, toolkit adaptation for the various regions, Online Reputation Management (ORM), campaign development and paid media.
In addition, Saatchi & Saatchi Synergize has been awarded the business to launch Acer’s new Predator gaming brand across social media channels.
Francesco Federico, Global Digital Marketing director of Acer says, “We are excited to have Saatchi & Saatchi Synergize on board. The company has displayed a solid understanding of our social commerce goals and we believe that they are well positioned to take our brand to the next level, socially.”
Saatchi & Saatchi Synergize CEO, Shaune Jordaan, says: “Acer is not only an internationally recognised brand in the consumer technology space, but their culture of innovation and pushing boundaries mirrors who we are as an agency.”
Giuliana Schoeman, head of Social Media at Saatchi & Saatchi Synergize comments: “With a data-first approach, we aim to deliver content that the Acer community would genuinely find entertaining whilst driving business value,” she says. “We will achieve this through tailored and targeted communication across different audience sets.”
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