Eat Out is currently accessible via a variety of media channels. At the centre of the brand is the website, supported by a weekly e-newsletter,
Twitter,
Facebook,
Pinterest, an annual glossy magazine and the much-anticipated
Eat Out Restaurant Awards held in November each year. The website lists over 3 500 restaurants in cities and towns in all nine provinces.
Users of the Telmap powered Cell C Xplorer will be able to access
Eat Out’s content on Blackberry devices at no cost, with availability on Android devices just around the corner.
Eat Out information can either be accessed through a dedicated widget on the home screen of the Cell C Xplorer, on the unique widgets carousel or in the search results, when there are relevant search results coming from the
Eat Out database.
Restaurants can be searched for by name or food type such as Italian, Indian, Seafood and so on. Once a restaurant is selected, the information provided includes details about the restaurant, including address and professional and/or reader reviews from
Eat Out. Users can then initiate a navigation session (drive/walk) to the destination.
“Partnering
Eat Out with Telmap increases the number of platforms on which
Eat Out is available, and adds another very practical dimension to our current offering of up-to-the-minute, accurate and meaningful restaurant information,” said Anelde Greeff, content director:
Eat Out. “Now quality restaurant content is more accessible on mobile devices than ever before, which really speaks to today’s evolving on-the-go and increasingly spontaneous lifestyle.”
“We are working hard on delivering ultra-local content to users in our key markets, as we view local content as a key factor in fulfilling our vision of serving all users’ needs while on-the-go,” said Motti Kushnir, Telmap CMO. “We will continue our efforts to integrate additional local content in South Africa, striving to optimize the user experience, making it broad, comprehensive and extremely useful.”
For more information about
Eat Out, please visit
www.eatout.co.za, look for the Eat Out page on
Facebook or follow @eat_out on
Twitter.