Sitting down with Antoinette Abrahams ...
Marketing 148
Antoinette Abrahams was recently promoted to the position of national sales manager of Airport Ads, a division of Provantage. She took time out of her busy schedule to chat to Marketing Update about her life, work and every else inbetween.
What was your first job?/Where did you start?
I started as a clerk at research house. From there I had a number of other jobs before entering the world of advertising and media.
What made you want to build a career in your profession?
The first time I walked into an advertising agency was when I decided that I wanted a career in advertising. I found it laid-back, exciting and it involved the intricacies of bringing brands to life. I started agency work as PA to a media director and from there I moved into media when I was offered a position at Radmark.
Describe a day in your life at present
My day is usually a whirlwind of various elements. My crossfit class commences at 06:00, afterwhich my working day starts. At the office I sort out admin and motivate my sales team. Then I go out to meet with clients and potential clients. I love communicating with people and connecting with them – it’s what makes my job all the more satisfying.
What do you enjoy the most about your work?
Getting a brief from client and bringing it to life. The process is extremely gratifying. I also enjoy the challenge of using a client’s budget effectively, no matter how big or small.
How do you unwind behind the scenes?
I go for a thai massage followed by a beautiful glass of wine.
Who would you most like to meet - dead or alive - and why?
Madonna, because she’s out there, she’s wild, she’s talented and such a perfectionist.
What is your secret indulgence and your three ‘can’t live without’ items?
My secret indulgence is travel. My three ‘can’t live without’ items are lipbalm, face creams and fruit and vegetable smoothies which I make myself. And a good pair of heels.
Who is your alter-ego?
Madonna
Which car would best personify you, and why?
Jaguar f-type. Boom.
What is your favourite TV series?
Without a doubt, The Fixer.
Who is someone you truly look up to, and which qualities do you most admire about them?
Jacques du Preez. For a man who has just so much responsibility he is just human and humane. He is so humble.
What’s your stance on social media?
It’s most certainly part of our world and our culture and if harnessed correctly it can add another dimension to out-of-home advertising.
About the author
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