Eliasov, a 32-year-old physiatrist by day and mixed martial artist by night will make her international debut on Saturday, 21 February in Carnival City, Johannesburg.

“I feel truly honoured to be the first athlete to be represented by Jam Media. In our industry it is usually the coaches who take care of publicity and sponsorship deals while coaching and cornering us. Having Jam Media involved means my coaches can just focus on my training,” said Eliasov.

Jam Media director, Jess Mouneimne said launching this offering within Jam Media with a professional fighter was an easy choice. “ I am a huge fan of the sport and as an agency have been involved in various aspects of the fight business through PR and eventing contracts in the past and so this was a natural progression for us.”

Jam Media is tasked with managing and maintaining Eliasov’s digital footprint as well as all public relations and sponsorship for the athlete.

On the value Jam Media will add to Eliasov, Mouneimne added, “It will certainly be one of the first in the pro MMA industry locally. Most athletes do not have media experienced agencies handle their publicity and sponsorship and this is guaranteed to give Eliasov as well as any brand involved with her an edge in the market.”

For more information on Jam Media, visit www.jammedia.co.za.