The award-winning global digital performance agency will implement an integrated digital strategy across all the online properties of the passenger vehicles division of Mercedes-Benz South Africa, a Daimler AG brand.
Mercedes-Benz is internationally renowned for manufacturing premium quality, high performance luxury vehicles and setting the bar for innovation, a value which aligns seamlessly with iProspect South Africa’s strategic positioning as a market leader in pioneering digital marketing campaigns.
Justin Hartman, Group managing director for iProspect Sub-Saharan Africa commented, “Mercedes-Benz is a brand that demands only the best and being awarded this prestigious account demonstrates our ability to deliver on excellence, as well as the client/agency partnership which we have been working on over the last four years.”
“We are particularly excited to continue working on the unique collaboration with Mercedes-Benz Passenger Vehicles on powerful projects like GLA Adventure, which recently won a Gold Award at the DAN Innovation awards in Tokyo earlier this month,” said Hartman. “The team at Mercedes-Benz have afforded us the trust to produce world-class work for them and we cannot wait to take the brand to new levels in the coming years.”
When asked why iProspect SA stood out amongst the finalists, Selvin Govender, marketing director: Mercedes-Benz Cars said: “Since our business partnership with iProspect commenced in 2011, we have watched our digital presence grow exponentially and achieve a number of firsts in the South African environment. The digital media landscape is ever changing and we look forward to showcasing our product offering in further innovative ways in the digital marketing sphere for the local automotive industry.”
During their four year relationship, iProspect and Mercedes-Benz have grown the
largest automotive Facebook community in South Africa (currently standing at over 650 000+ fans), built the
first automotive custom YouTube channel in South Africa,
repositioned Mercedes-Benz in the market, created a
seamless user journey for Mercedes-AMG, and built a
lifestyle platform that generates brand love.
For more information on iProspect SA,
visit their website.