Yaron Assabi, chair of MMA South Africa and CEO, DSG Media says; “We are witnessing rapid changes in the creative ways in which mobile is used as part of the media mix and in conjunction with other platforms. Mobile touches marketers, corporates, agencies and specialists, which is reflected in our 2016 judges list.”
A SMARTIES™ Award establishes and affirms winners as experts in the field of mobile. It also showcases their work to some of the best in the industry. Mobile magnates from corporates such as Deloitte, Momentum, Kulula, Vodacom and Hollard Group are represented. Key agencies such as Isobar, Native, Millward Brown, Truth, Grey, Silverstonecis, Mobiclicks, Mobitainment and Nona Creative bring their intelligence and innovation to the judging panel.
Bishop says; “As jury chair, I look forward to leading this creative team in analysing the creativity and commercial impact of some of South Africa’s most important mobile campaigns. There is no doubt that the SMARTIES™ is the defining industry award for excellence in mobile, and our African entries are always of the highest calibre, competing well globally.”
The full list of judges can be found below:
Tim Bishop – director digital, Deloitte
Shaun Rosen – CEO, Mobiclicks
Mark McIntyre – creative director, Silverstonecis
Lynette Anthony Hundermark – co-founder, MD and chief product officer at Useful And Beautiful
Candice Goodman – managing director, Mobitainment
Elizabeth Lee Ming – head of digital marketing at Momentum
Andrew McHenry – mobile specialist
Monique Claasen – director digital at Millward Brown
Amanda Cromhout – CEO, Truth & Emerse Commerce
Astrid Ascar – IAB education head
Cheryl Barnett – digital marketing director, Kulula.com
Heidi Brauer – chief marketing officer, Hollard Group
Kerry Friend – creative director, Isobar
Fran Luckin –chief creative officer, Grey
Ryan Mc Manus – CD, Native
Ed O'Reilly – CD, Nona Creative
Theo Guns - head of programmatic, Mindshare
The official entries have been extended until Monday, 11 July. Take advantage of the opportunity and complete your entries now.