brandyourcar.com drives fast relief for active consumers
Marketing 10
Muscular pains and strains have a habit of affecting us either at gym or while playing sports and Deep Relief is driving home the message that it provides fast relief from this pain. Through Unlimited’s moving media specialist, brandyourcar.com, Deep Relief has implemented a three-month campaign to increase brand awareness.
The brand ambassadors in this campaign are in the LSM 7 to 10 sector who lead active and sporty lifestyles; similar to Deep Relief’s target market.
Jeff Ostrom, executive head of sales for brandyourcar.com says, “Two aspects make this campaign effective. The first is that these branded cars, driven by the individuals who own them, are visible on our busy highways and environments where sports people such as road runners, cyclists and mountain bikers spend extended dwell time. Typically these sporting individuals are those requiring relief from muscle and related aches and pains, so the relevance of where the advertising is being delivered, is high. The second aspect is that the brand drivers are self-proclaimed gym members with sporting interests, who are educated about the Deep Relief product benefits. This combination makes them ideal front line ambassadors for engaging with the target market. They are able to speak with authority about the product and respond to any queries, reinforcing the message that Deep Relief seeks to communicate.”
Deep Relief gel offers unique dual action relief, combining a non-steroidal anti-inflammatory drug (ibuprofen) with menthol together with its inflammation reduction properties, to provide immediate and long lasting relief of rheumatic pain, and muscular aches and pains.
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