Castle Lager handpicks superfans to experience Springboks up close
Marketing 15
A group of South Africa’s most dedicated and passionate sports fans were hand picked by Castle Lager to experience a Springbok test match like never before.
For the first Incoming Test held at Kings Park South Africa vs. England on Saturday, 9 June, the superfans got to experience all elements of what happens behind the scenes, and on the field on match day.
This included a visit to the pitch in front of a crowd of 55 000, a tour into the hallowed Springbok change room and time in the often very tense coaches box. Not only did they get to meet rugby legends, they got up close to current rugby heroes by watching the coin toss in the tunnel and the man of the match ceremony after the game. It was a day that all came together into the perfect superfan experience – it and all comes together with a Castle.
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