His new role will involve drawing on 20 years of digital experience to manage and mentor TMI’s account specialists and work closely with Pete Brooke-Sumner to spearhead agency growth both locally and across SSA. “Having Etienne join TMI is a great addition to strengthening our executive committee and we see this as a key hire in taking the agency to the next level.” says Brooke-Sumner.
Prior to his appointment, Beneke served on the Executive Committee as Director of iProspect South Africa's Earned Media channel. He was also Head of SEO at iProspect where he managed large teams across multiple geographies and in various fields such as social media community management, influencer management, crowd sourcing, performance content, event coverage, video creation and optimisation plus Search Engine Optimisation.
Commenting on the appointment, CEO Grant Macfarlane said: “We’ve been aggressively expanding our core service offering and we are now a full service, digital performance agency. Our passionate team of digital experts is an integral part of our success and we’re absolutely delighted to have Etienne join the team here at TMI. His extensive experience and knowledge of the local market will be a real asset in further enhancing our footprint and further strengthening our domestic presence.”
Beneke added: “I look forward to growing the teams and building upon TMI’s industry leading service offering, suffice to say I’m extremely excited about the opportunities that lie ahead.”
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