There is no duplication with other Media24 titles, and ECHO Shopper will have a 20km reach around Durban CBD from Isipingo to Phoenix with door-to-door, taxi rank, business-to-business, bulk drops, and robot, high visibility distribution. It is the only free newspaper with such a comprehensive reach in the region.

Building on nearly 40 years of credibility delivered by Ads24 ECHO publications in the Maritzburg area, the Durban ECHO Shopper now connects advertisers with emerging market eThekwini readers. The monthly ECHO Shopper will cover food and wholesale retailers, fashion and beauty outlets, home improvement, and shopping centres and entertainment destinations in the greater Durban area.

The ECHO Shopper targets the middle market, LSM 4 to 7 and the newspaper comes out at month end and around holidays which are peak shopping periods. This new initiative will provide advertisers with reach at highly affordable rates. There will be launch specials available to advertisers through Ads24.

“The LSM 4-7 middle market has a wealth of opportunity to target for the savvy advertiser. There are a number of myths that seem to persist – one of these may be that this market is impoverished and therefore not worth spending advertising budget on, but this would mean missing the potential of a substantial return on investment,” says Evan Smith, business manager: Western Cape, Eastern Cape and KwaZulu-Natal for Ads24.

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