Working with HDI Youth Marketeers on the Pick n Pay School Club has been an incredible, 12-year partnership that continues to grow its impact in the many communities and schools in need in South Africa,” says Andre Nel, Pick n Pay manager of sustainable development.

HDI has been Pick n Pay’s youth and family marketing service provider for the last 12 years. Together, they’ve touched millions of youth and their families across South Africa over that period through their work on Pick n Pay School Club and other in-store and in-community brand activities that help build key stores into shopping destinations.

“The Pick n Pay School Club reaches over 3 000 schools and we are proud to have HDI, as our partner in reaching more than 2-million learners every year. HDI Youth Marketeers is not just a supplier to us; they are a valued part of the Pick n Pay family,” adds Nel.

HDI opened the first marketing agency in South Africa to focus on the youth segment of the market in 1996. This allowed them to offer a specialised service to clients such as Procter & Gamble, Pick n Pay, Turner Broadcasting – Cartoon Network & Boomerang and Reckitt Benckiser for the last 18 years.

Their commitment to their clients has resulted in an average of 2014/5 total client satisfaction survey score of 8.45 on likelihood to recommend, which over indexed an average of 17% on timeous and cost effective delivery.

This Annual AdFocus Award isn’t their first win. Over the last eight years, they’ve won a Loerie Award, an AdFocus Specialist Agency Runner-Up trophy, the AdReview Hot Shop of the Year in 2009 and two bronzes, one leader and one gold at the Assegais in 2015.

“We believe that the ultimate metric in marketing is whether your efforts win the market over. And the second most important metric is how that work wins your client over. The awards and all the other stuff is just nice to have and is a reaffirmation of the above. Of course we love getting awards, but the most rewarding ones are the ones we get from our clients at their own award events to tell you the truth,” said Jason Levin, MD at HDI Youth Marketeers

For more information, visit www.hdiyouth.com. Alternatively, connect with them on Facebook or on Twitter.