The Black Spear is the top prize, awarded to entries which score above 94%, while One Rand Man also took home Gold in the
Branded Content category.
In addition, Smith and King James won a
Gold for
Most Effective Use of Content for
Johnnie Walker The Wager, starring Formula One legend Mika Häkkinen. The Wager also won a
Bronze for
Branded Content and
Silvers for
Art Direction and
UX, Interface and Navigation Design.
One of the most awarded campaigns of the last year, One Rand Man is a five-part online documentary series that follows a South African man living beyond his means, who gets his salary paid to him in one rand coins for one month to give himself and South Africa a new perspective on spending and saving.
Among other accolades, One Rand Man picked up the
African Leadership Grand Prix at
The African Cristal Festival; Creative Circle
Ad of the Year; five
Golds at
The Midas Awards; two
Golds at
The Loerie Awards; a
Bronze at
Cannes Lions; and the only
Golds for
Branded Content and
Integrated Multi-Platform Campaign at
The Bookmarks.
Smith also directed the sequel, One Rand Family, which recently placed at Creative Circle
Ad of the Month.
Click here to view more of Smith’s reel.