Modest Muse is a unique brand that serves a niche market with very specific needs. It’s aimed at adult Muslim women with a keen interest in fashion, shopping, cooking and the prescribed teachings and practices of Islam. The new tabloid will advise readers on how to do things in a way that’s permissible (halal), and how to resolve issues faced by Muslim women living, working and parenting in Western society while still trying to uphold their devotion to Islam.

“We want to inspire readers to embrace their busy lives and their faith and be their best and happiest selves,” publishing editor Mushra Hartley says; “Modest Muse has been created for Muslim women, by Muslim women, to enlighten, teach, inspire and educate.”

Copies of the free tabloid will be delivered to residents in the Bo-Kaap, Rylands, Surrey Estate, Salt River, Cravenby, Primrose Park, Gatesville, Penlyn Estate and Pelican Park. Those living in greater Cape Town can pick up a copy at several locations.

For more information, visit modestmuse.co.za. Alternatively, connect with them on Facebook or on Twitter.