Shake the World with Edgars and your Millennium Bracelets
Publicity 4
The Millennium Bracelet, launched by Edgars in association with the Rainbow Collection and Africa!Ignite, aims to highlight the eight different Millennium Development Goals set out by the United Nations in 2000.
The stylish bracelets are available in 8 different bright colours, corresponding with each one of the Millennium Development Goals, such as achieving universal primary education and promoting gender equality etc. At a cost of R19.95 each, they are available at over 40 different Edgars’ stores countrywide, 5 based in KZN, namely, Gateway Mall, Midlands Mall, Westville, La Lucia and West Street. All proceeds from the bracelets go to supporting the disadvantaged woman-crafters who make them, as well as to no 1, 3 and 8 of the UN’s Development Goals.
Millennium Bracelet Fact Sheet:
1: Yellow | Eradicate extreme poverty and hunger
2: Light green | Achieve universal Primary Education
3: Orange| Promote gender equality and empower women
4: Light blue | Reduce child mortality
5: Pink | Improve maternal health
6: Red | Combat HIV/Aids, Malaria and other diseases
7: Dark green| Ensure environmental sustainability
8: Dark blue | Global partnership for development
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