What Is the PESO Model in PR? — In 300 Words or Less

Ever heard of the PESO model? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can use it to create stronger, smarter and more integrated campaigns.

Low Engagement Explained — In 300 Words or Less

Low engagement on social media can be daunting for social media managers and influencers alike. media update's Venelize de Lange breaks down the top five reasons your audience might be tuning out.

The Key Elements of Social Media Content Creation [Infographic]

Are you curious as to what makes content truly work on social media? Saads Abrahams from media update is breaking down the key elements of social media content creation in the infographic below.

The Marketing Madness Behind the Labubu Craze

By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.

The Art of the Apology: How to Say Sorry (And Mean It) in PR

Is it too late now to say sorry? In this article, Saads Abrahams from media update, will explore how PR professionals can help brands say sorry — sincerely, effectively and in a way that earns back trust.

Shonda Rhimes Writing Hacks Every Journalist Needs

When it comes to captivating an audience, few do it like Shonda Rhimes. Venelize de Lange from media update explains how her stories manage to hook millions, and how you can do it too.

10 Writing Tips From Famous Authors That Will Change the Way You Write

Writing has been around for centuries, and as writers we always try to perfect our skill. That is why Saads Abrahams from media update is sharing 10 writing tips from famous authors that will change the way you write.

Marketing Nostalgia: How and Why It Works

Curious about nostalgia or retro marketing? Venelize de Lange from media update explains what it is, why it works, who it works for and how to use it authentically. 

Crisis PR in the Social Media Era — In 300 Words or Less

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.