The team at data-driven adtech company Flow says Google's intention to phase out third-party cookies on Chrome before the end of 2024 marks a significant shift for businesses aiming to reach their target audiences online. Prompting swift adaptation to a changing digital landscape, it has catapulted first-party data into the spotlight, adds the team. 

In a collaboration with Zero13 and CarbonCX, Decarb.earth has introduced the world's first fully digital end-to-end carbon credit solution for renewable energy projects. This solution addresses the challenges of quality assurance and transparency that have plagued the carbon credit market. 

Keneilwe Gwabeni, CIO at Assupol Holdings, says the integration of technology is an important catalyst for reshaping customer experiences. Gwabeni adds that as the insurance industry navigates evolving consumer demands and digital transformations, harnessing technology trends has become indispensable for insurers striving to foster lasting relationships with clientele. 

The Type Directors Club, a leading typography organisation, has announced the winners from 41 countries in its TDC70 competition. In 2024, the global jury awarded a total of 203 TDC70 certificates to entrants in 41 countries in the Communication Design, Lettering and Type Design disciplines.

Customer service is in a state of flux, says Linda Saunders, salesforce director solutions engineering Africa at Salesforce. Saunders adds that as budgets and staffing levels increase, so have customer expectations — keeping efficiency critical for delivering higher quality of service. 

Adidas has announced the launch of a new campaign to encourage the 43% of girls who quit sport at 13 to stay in football. It is doing this by showcasing the power and potential of a future in the game.  

Snapchat was one of those social media apps that took the world by storm with its dog and beauty filters, making all of your selfies top-tier. It didn't stop there! Some brands saw these filters as an opportunity to promote their products and brands. With the growth of augmented reality (AR), it all came together in the most incredible way. 

South Africa's e-commerce landscape has arrived at an important juncture, says Zak Haeri, MD for NIQ and GfK in South Africa. Haeri adds that the explosive growth observed during the pandemic years has slowed down somewhat, and consumer spending power has faltered amid low economic growth and a global cost of living crisis. At the same time, competition is heating up. 

MTN Group has announced the appointment of M&C Saatchi Abel and Group of Companies, a pan-African marketing services firm, as its new marketing services partner across all MTN Group operating companies. The appointment is effective from Wednesday, 1 January 2025.

PEP has announced that it has won Brand of the Year at the MMA South Africa SMARTIES Awards. It was recognised for placing emphasis on tangible business outcomes. According to the retailer, the win highlights PEP's commitment to innovation, creativity and impactful marketing strategies that deeply resonate with customers.