From likes to lawsuits: navigating intellectual property on social media

Have you ever seen something on social media and got a feeling of deja vu because you saw the exact same thing posted by someone else? Trippy, I know … But is it okay? Are we allowed to post someone else’s stuff? I mean, intellectual property gets a little confusing in the world of social media.

Using AR and Snapchat to market your brand

Snapchat was one of those social media apps that took the world by storm with its dog and beauty filters, making all of your selfies top-tier. It didn't stop there! Some brands saw these filters as an opportunity to promote their products and brands. With the growth of augmented reality (AR), it all came together in the most incredible way. 

Seven tips for podcast hosts [Infographic]

A good speaker creates a good listener. If your podcast is lacking some engaged listeners, it might be a reflection of your hosting style. Become a better speaker with just a few tweaks in your podcast preparation and practice. How? We've put together some tips to keep your audience captivated!

How to get started as a PR freelancer [Infographic]

Becoming a freelancer can be daunting, especially if you have no idea where to start. But with the right mindset and plan, getting started can be a walk in the park. Every PR has their own unique set of skills, and if you are a PR pro moving to the wonderful world of freelance, then you've come to the right place!

When art and journalism collide

Media in general is a vast and somewhat vague concept. And, there are multiple ways in which the media and art overlap. Art and journalism can sometimes feel like an oxymoron. With all of this being said … what has art's journey into the media space looked like over the years?

How influencer mentions impact brand image [Infographic]

Influencers are influential; it's in the name! The question, however, is why that is. It's important to know how influencer mentions work to determine whether they're necessary for your brand. We've outlined some ways influencer marketing can impact a brand's image!

Social media tips from Taylor Swift’s TTPD [Infographic]

Friday, 19 April might not seem like a particularly big day, but for Swifties like us, it feels massive. We have been excited for more than just a Fortnight! During our second listening session of The Tortured Poets Department, we found a lot more than just easter eggs: We found social media tips. 

Four types of PR content [Infographic]

When people think of PR, they mostly think of press releases and crisis management. But truthfully, there is so much more that PR comprises to help businesses grow and reach their goals. In this piece, we will explore four types of content that PRs use to help brands reach their business objectives.