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Crisis PR in the Social Media Era — In 300 Words or Less
Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.
The Marketing Madness Behind the Labubu Craze
By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.
Low Engagement Explained — In 300 Words or Less
Low engagement on social media can be daunting for social media managers and influencers alike. media update's Venelize de Lange breaks down the top five reasons your audience might be tuning out.
What Is the PESO Model in PR? — In 300 Words or Less
Ever heard of the PESO model? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can use it to create stronger, smarter and more integrated campaigns.
10 Writing Tips From Famous Authors That Will Change the Way You Write
Writing has been around for centuries, and as writers we always try to perfect our skill. That is why Saads Abrahams from media update is sharing 10 writing tips from famous authors that will change the way you write.
Shonda Rhimes Writing Hacks Every Journalist Needs
When it comes to captivating an audience, few do it like Shonda Rhimes. Venelize de Lange from media update explains how her stories manage to hook millions, and how you can do it too.
The Key Elements of Social Media Content Creation [Infographic]
Are you curious as to what makes content truly work on social media? Saads Abrahams from media update is breaking down the key elements of social media content creation in the infographic below.
Marketing Nostalgia: How and Why It Works
Curious about nostalgia or retro marketing? Venelize de Lange from media update explains what it is, why it works, who it works for and how to use it authentically.
Machine_, a creative solutions agency, has clinched Best Internal Email at the 2025 You Mailed It Email Marketing Awards for its 'Earth Hour' email campaign. This marks the second consecutive year the agency has taken home the accolade — cementing its position as a leader in purpose-driven internal communication.
Cell C has reaffirmed its commitment to providing customers with access to South Africa's leading networks, following the Advertising Regulatory Board's (ARB) recent ruling.
The African Regional Intellectual Property Organization (ARIPO) has announced that the 2025 <i>Intellectual Property Journalists' Awards</i> is now open for entries.
South African Rugby has announced that its partnership with the Freddy Hirsch Group (FHG) has been renewed for four more years, while the agreement has been expanded to include all of South Africa's national rugby teams.
After more than a decade of shaping strategy, creativity and media effectiveness at heed, Michelle Randall has officially announced her departure from the business.
4 Paws and a Tale Rescue in Scottburgh, alongside the KwaZulu-Natal South Coast, has announced that, due to harsh weather conditions, the burden on local animal welfare organisations caring for the region's most vulnerable pets intentsifies.
With the staggering unemployment rate, Taking Care of Business (TCB) — previously known as The Clothing Bank — has announced that its Enterprise Development programmes, which train South Africans to become self-employed, are filling an essential gap.
The Street Store, which has been growing globally for 11 years and has clothed more than a million people around the world, has announced the launch of a familiar media convention to land a powerful, resonant message with South African consumers.
The Interactive Advertising Bureau (IAB) South Africa has announced the 2025 Bookmark Awards finalists, marking the start of the second round of judging to honour the most impactful digital work shaping South Africa's creative future.
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