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Busting Pervasive Myths About Account-Based Marketing (ABM)

Busting Pervasive Myths About Account-Based Marketing (ABM)

Marketing

Take a moment to imagine this scenario: A prominent South African CEO starts each day the same way, by dropping her children off at school and then stopping to grab a coffee on her way to the office. She chooses to have her coffee the same way every morning: No sugar, almond milk, says Kathryn McKay, Chief Creative Officer at Black & White, part of The Up&Up Group.

Stories That Matter: At the Heart of Easter — The Editor's Note

Stories That Matter: At the Heart of Easter — The Editor's Note

Media

Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.

Mdzananda Animal Clinic and Shelter Partners With Vondi's Holistic Pet Nutrition for Paws on the Promenade

Mdzananda Animal Clinic and Shelter Partners With Vondi's Holistic Pet Nutrition for Paws on the Promenade

Publicity

Mdzananda Animal Clinic and Shelter, Khayelitsha, in partnership with Vondi's Holistic Pet Nutrition, has announced the eighth addition of the annual dog-walking fundraiser, Paws on the Promenade.

<i>5FM</i> and Connect Entertainment Partner for Anjunadeep, Festival De Mexico and Big Fat Greek Festival

5FM and Connect Entertainment Partner for Anjunadeep, Festival De Mexico and Big Fat Greek Festival

Media

5FM has announceed a partnership with Connect Entertainment that aims to bring the country's most iconic lifestyle and music events straight into the heart of the 5 Nation.

FAME Week Africa Wins <i>Best Overall Exhibition</i> at 2025 <i>AAXO Awards</i>

FAME Week Africa Wins Best Overall Exhibition at 2025 AAXO Awards

Media

FAME Week Africa has won top honours at the  2025 AAXO (Association of African Exhibition Organisers) Awards, winning Best Overall Exhibition, an accolade reserved for the outstanding and high-impact exhibition platforms.

Provantage Recycles 4.7 Tonnes of Waste, Delivering Measurable Environmental and Governance Impact

Provantage Recycles 4.7 Tonnes of Waste, Delivering Measurable Environmental and Governance Impact

Publicity

Provantage has reinforced its commitment to environmental stewardship by recycling 4.7 tonnes of paper and electronic waste in the past year.

Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market

Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market

Publicity

Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.

World Stray Animal Day: South Africa's Stray Animal Crisis needs Humane Solutions

World Stray Animal Day: South Africa's Stray Animal Crisis needs Humane Solutions

Publicity

In the lead-up to World Stray Animal Day, Saturdaay 4 April, global animal welfare organisation FOUR PAWS has brought attention on South Africa's growing stray animal crisis, an issue impacting animal welfare, public health and community safety.

Droga5 Shines a Light on Marine Conservation Through Series of Handcrafted Screen-Printed Artworks

Droga5 Shines a Light on Marine Conservation Through Series of Handcrafted Screen-Printed Artworks

Publicity

Droga5 São Paulo, a creative advertising agency, today announces the second phase of 'Lifeless Flag', a campaign created for SOS Oceano (SOS Ocean), a coalition of NGOs advocating for the expansion of marine protected areas.

Jean-Francois Decaux to Headline the World Out of Home Organization 2026 Annual Congress

Jean-Francois Decaux to Headline the World Out of Home Organization 2026 Annual Congress

Marketing

Jean-François Decaux, Co-CEO and Chairman of JCDecaux, and eldest son of Founder Jean-Claude Decaux, has been appointed the keynote speaker at the World Out of Home Organization's 2026 Annual Congress in London from Wednesday, 3 to Friday, 5 June. 

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