By Desi Tzoneva
On 1 September, Google South Africa, together with Toyota South Africa, announced its most recent initiative – the launch of data collection for Google Maps’ Street View. Google will be sending out Toyota’s hybrid, energy efficiency cars – Prius - which have been fully equipped to take 360 degree data of most locations in South Africa.

Google South Africa Country Manager, Stephen Newton, said that Google Maps’ Street View is vital because around 80% of the world’s information has a geographical component, and 50% of the world’s searches have a local nature. Street Views will contain geographically-related local information.
Newton said that although Google is an international company, it is important that it is able to bring localised products to the communities that it operates in, and it wants to ensure that it has information that suits South Africans. He added that once data from the Street View product becomes available in South Africa, it will be a useful tool for local users as well as international visitors to the country. Street View will allow a user a 360-degre view of most South African surroundings: from road signs to parks; streets; and buildings. “People will get a preview of what (the country) looks like in a real environment,” he said.
Toyota Senior Vice President: Sales and Marketing, Andrew Kirby, expressed that Toyota was: “pleased to be harbouring the goodwill on what is a groundbreaking project, and will have benefits for South Africa and international businesses alike.” He added that the timing of the 2010 FIFA World Cup next year presented an ideal opportunity for Toyota to try and strengthen tourism and its related benefits for South Africa.
Kirby said that the Prius to be used for Google South Africa’s initiative is environmentally-friendly; has an urban consumption cycle of 4.3 litres per 100 kilometres; and carbon dioxide emissions of 104 grams for every kilometer.
“We … are looking at this particular Street View project as a way in which we can grow awareness, as well as interest and understanding of hybrid technology, and Prius in particular,” Kirby said.
William Price, Global Manager for e-Marketing Tourism South Africa, said that from the perspective of South African Tourism, it is well-known that travel; exploration; and adventure go hand-in-hand with mapping. “In anticipation and preparation for 2010, we welcome every opportunity to try and get people making decisions overseas that are as deep and as rich as possible,” Price said, adding that Street View will be a key tool for international visitors.
Street View is an enhanced version and a new level of Google Maps, which allows users to visually explore and navigate a neighbourhood through panoramic street-level photographs. Street View imagery appears as the lowest zoom level in Google Maps. Where images are available on the map, the ‘Pegman’ icon on the left hand side will be coloured orange. To access an image, the orange ‘Pegman’ icon can be dragged onto a street outlined in blue. Users can move up and down streets, or look around in 360-degree panoramas.
Street View cars have special cameras that take photographs as they drive down public streets. Once the photographs have been taken, they go through computer processing to make them ready for use on Google Maps. This includes face-blurring technology, which helps make sure that passers-by in the photographs can’t be identified. License plates will also be blurred. When enough imagery has been collected and processed for an area, it will be added to Google Maps. Street View only features photographs taken on public property, and the imagery is no different from what a person can readily see or capture walking down the street.
So, what can Street Views actually be used for? Here are some suggested tips offered by Google: exploring parts of the world you’ve always wanted to visit – see famous areas, tourist attractions; buildings and architecture; preview holiday accommodation; show faraway friends and family where you live and work; use driving directions in Google Maps, with Street View images of intersections and landmarks, to find specific places; study the geography, vegetation, and landscape of different parts of the world; plan days virtually – show party guests where the venue is, or teammates where the weekend sports ground is; make informed decisions by taking a virtual walk-through of areas and properties you’re interested in; search for buildings which provide wheelchair access, or avoid steps by checking out what a building looks like; and plan journeys, see local landmarks and determine the best walking routes.
Businesses can benefit by encouraging tourists to visit certain areas or encourage them to stay at your hotel; helping tourists plan itineraries by showing them famous landmarks; and promoting businesses or stores, and embedding Street View images on websites to show customers shopfronts or nearest outlets, and how to get there. Street Views will enable users to scout for new locations or commercial premises; help new employees get to work by showing them your location, where to park, or the nearest bus or train stop; and check the location of customers and suppliers before leaving. Schools can incorporate Street View into geography or history lessons, or conduct virtual fieldtrips. Locations can be evaluated for marketing campaigns, film shoots, product launches or other public events; estate agents or property developers can use Street View to show prospective buyers or tenants available properties; architects and local councils can get a feel for the style of particular areas, to help with planning, design or preserving heritage; publishers and journalists can embed Street View images on their websites to show the location of news events; and emergency services personnel will be able to view locations before arriving.
For more information on Street View and its uses, visit
www.google.co.za/help/maps/streetview/faq.html.