Times are more interesting than ever with artificial intelligence becoming increasingly intertwined in our everyday lives. When ChatGPT made its debut, many proclaimed it the dawn of the AI era. But if we look more carefully at how we've been exposed to AI for much longer than we realise, a different perspective emerges, says Clara de Wet, CEO of Uppe Marketing.

A total of eight organisations from different industry sectors and areas of the world have joined the World Out of Home Organization (WOO). Five of the new members are national media owners, two are out-of-home (OOH) service providers / suppliers, and the other is a national media agency.

South African Breweries (SAB), in partnership with Open Chair, has announced that it has proudly hosted The Unspoken Alliance last week, during Women's Month dinner and conversation designed to bring senior women in the advertising and marketing industry together for connection, collaboration and collective strength.

The line clients love to drop on agencies — and the one that gets the biggest eye-roll in return — is, "Can you make it go viral?" I've seen cartoons of agencies ceremoniously unveiling a giant red "viral" button and giving it a dramatic press. Spoiler: there's no such button.

Millions of ads are seen each day. Far fewer are remembered — and fewer still are linked to the right brand. That gap between exposure and recognition is where so many campaigns fall short, and why marketers are rethinking what success looks like, says Ruchelle Mouton, Chief Marketing Officer at Glynt.

BooYaa Golf and Jacaranda FM's Good Morning Angels initiative has announced that this year marks 20 years of helping individuals and families in crisis. To celebrate this milestone, Jacaranda FM is bringing together listeners, partners and communities at its annual Good Morning Angels Golf Day, taking place on Sunday, 19 September at Irene Country Club.

Comic Con Africa 2025 proves that niche marketing doesn't have to be small. From cosplay to esports,  media update's Venelize de Lange explains how brands can scale loyalty by connecting passionate communities.

NBCUniversal International Networks & Direct-To-Consumer has announced that Bravo Africa will debut on Tuesday, 7 October, providing DStv subscribers with even more of the most iconic and talked-about reality programming. The channel will replace E! Africa, which has steadily increased its offering of Bravo content. 

Roger Federer wasn't just sponsored by On Running shoes; he helped shape the shoe and the brand. "I'd like this kind of a response, I'd like this kind of a feel," he told the Founders as he worked with them to perfect the product, on and off the court, says Murray Legg, Co-Founder of Webfluential.

As South Africa bursts into bloom with the arrival of spring, FOUR PAWS has reminded pet owners to be mindful of the seasonal challenges their dogs may face especially allergies triggered by environmental factors such as pollen, grasses and dust.