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The Hidden Wealth We All Carry

The Hidden Wealth We All Carry

Marketing

"The most valuable real estate in the world isn't a penthouse or a sprawling estate; it's the graveyard. There lie millions of half-written books, ideas never launched and talents never developed. Most people die with everything still inside of them," quotes Derek Sivers. 

Inside the Audience’s Mind: The Power of Psychological PR Campaigns

Inside the Audience’s Mind: The Power of Psychological PR Campaigns

Publicity

The integration of psychology into marketing and public relations has become both widespread and profoundly effective. By tapping into the subconscious mind, brands can influence behaviors, encourage purchasing decisions, and shape attitudes toward products, services and causes, says W7Worldwide Marketing Communications Consultancy Agency.

Northern Cape Takes Top Honours At 2025 Heritage Education School Outreach Programme National Camp

Northern Cape Takes Top Honours At 2025 Heritage Education School Outreach Programme National Camp

Publicity

The National Heritage Council of South Africa (NHC), in partnership with the Department of Basic Education (DBE), South African National Parks (SANParks) and the National Youth Development Agency (NYDA), has announced Kimberley Technical High School (Northern Cape) as the overall winner of the 2025 Heritage Education School Outreach Programme (HESOP) national camp.

<i>5FM</i> Partners With rAge 2025

5FM Partners With rAge 2025

Media

5FM has announced that it is the official media partner for rAge 2025, a South African gaming, technology and pop culture expo. The collaboration will include live broadcasts and events hosted from a rooftop venue in Fourways, highlighting gaming, music and youth culture under the campaign, 'Ampli5 the Vibe'.

Publicis Groupe Wins <i>Loeries Award</i> for <i>Regional Agency of the Year</i>

Publicis Groupe Wins Loeries Award for Regional Agency of the Year

Media

Publicis Groupe Middle East & Africa has once been named Regional Agency Group of the Year at the 2025 Loeries Awards, marking its second consecutive year at the top.

APO Group Selected as Emirates’ Public Relations Agency for Africa

APO Group Selected as Emirates’ Public Relations Agency for Africa

Publicity

APO Group, a pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world's largest international airlines, as its public relations partner of record for Africa with immediate effect.

Data-Driven, Flexible Staffing Solutions: Peak Season Success

Data-Driven, Flexible Staffing Solutions: Peak Season Success

Marketing

South Africa's 2024 Black Friday-Cyber Monday period has once again highlighted the strain that seasonal peaks place on retail traders: online transactions grew by 30.4% year-on-year, while in-store revenue surged by an extraordinary 109.4%1, says Carole Ratcliffe, Managing Executive at Quest by Adcorp.

World Food Day: Growing Hope from the Ground Up

World Food Day: Growing Hope from the Ground Up

Publicity

The Mustadafin Foundation has announced that World Food Day, observed each year on 16 October, highlights the global issue of hunger and food insecurity. In South Africa, close to 4-million households experience moderate to severe food insecurity, with limited or uncertain access to sufficient, nutritious food to live active, healthy lives.

Surgeons for Little Lives Marks 10 Years of Transforming Paediatric Care

Surgeons for Little Lives Marks 10 Years of Transforming Paediatric Care

Publicity

For the past ten years, Surgeons for Little Lives has aimed to stand as a lifeline for thousands of children at Chris Hani Baragwanath Academic Hospital (CHBAH) in Soweto — the largest hospital in the southern hemisphere.

Tourvest’s ‘Out of Africa’ Honoured With <i>Social Impact Award</i>

Tourvest’s ‘Out of Africa’ Honoured With Social Impact Award

Publicity

Out of Africa, a flagship brand within the Destination Retail Division of the Tourvest Group, has been honoured by the V&A Waterfront Neighbourhood Awards with the Social Impact Award. It has recognised the company's commitment to preserving South African crafts and skills, empowering local artisans and transforming local community development.

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