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Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports

6 Days ago Marketing

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

South Africa agricultural export revenue SA record agricultural exports $15.1 billion South Africa US trade relations US demand decline for SA exports audience segmentation strategy

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One

13 Hours ago Media

Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.

Social media metrics Attention-led marketing Influencer marketing ROI Brand engagement strategies Sustainable creator marketing

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

1 Week ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

The Stephen King IT Factor: Mastering Narrative Power in PR

3 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard

Yesterday Publicity

Venelize de Lange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.

AXE experiential marketing campaign Gen Z out-of-home (OOH) Innovative OOH advertising examples 2026 Interactive bus stop advertising in Athens

Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns

2 Weeks ago Publicity

Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.

Valentine’s Day marketing anti-Valentine’s campaigns Seasonal marketing Valentine’s Day Audience-first campaigns

Violence, Desensitisation and the Media's New Reality

2 Weeks ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

2 Weeks ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

3 Weeks ago Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

3 Weeks ago Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

Danone SA Recognised as Number One in Driving Healthier Food Environments

10 Hours ago Publicity

Danone Southern Africa has been ranked first in a national public assessment evaluating voluntary industry commitments to healthier food environments.

ADC 105 Judges From Africa Talk Creative Trends and What They're Looking For

11 Hours ago Publicity

As the prestigious global ADC 105^th Annual Awards has announced that it approaches its final submission deadline, three creative leaders from Africa serving on the jury provide their take on the most exciting creative trends in their local market, as well as what they are looking for in this year's entries.

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One

13 Hours ago Media

Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.

Joe Public Improving Education in South Africa One School at a Time

14 Hours ago Publicity

African independent agency, Joe Public, and its non-profit organisation, One School at a Time (OSAAT), celebrate another milestone in their long-standing mission to transform township education.

Unemployed Youth Gains Fresh Opportunities in Peak Flower Season

16 Hours ago Publicity

On Valentine's Day 2026, Shoprite has announced that 28 previously unemployed young people are finding hope of their own with the Shoprite Group's first-ever Retail Readiness Programme (RRP) intake within its Freshmark Flower Co. operations.

Groundbreaking Initiative to Establish Animal Shelter Minimum Standards

17 Hours ago Publicity

BarkingMad South Africa has announced a landmark national initiative to develop South Africa's first sector-led minimum standards for companion animal shelters. The project responds to a long-standing gap in the animal shelters sector: the absence of formal, nationally recognised standards to guide shelter governance, operations and animal care.

Award-Winning Buy-Back Centre New Model for South Africa's Unemployment Crisis

Yesterday Publicity

In a country where nearly 32% of people remain unemployed, a pioneering initiative in Bellville, Cape Town, is proving that innovation and inclusion can create real economic and environmental change.

How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard

Yesterday Publicity

Venelize de Lange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.

The Emotional Shift Reshaping Brand Strategy in 2026

Yesterday Marketing

The modern marketplace is louder than ever. Brands publish constantly, algorithms churn endlessly, and audiences are exposed to more messaging in a single day than previous generations encountered in a month. Yet despite this unprecedented volume, something essential is missing: emotional connection.

Global Marketing Hiring Rebounds But Offices Aren't Coming Back

Yesterday Marketing

Global marketing firms have resumed hiring after a prolonged slowdown1, but not by reopening offices or rebuilding traditional agency teams. Instead, growth has been driven by permanent, distributed roles designed to serve international clients across markets and time zones, signalling a structural change in how the industry is rebuilding.