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Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns

2 Weeks ago Publicity

Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.

Valentine’s Day marketing anti-Valentine’s campaigns Seasonal marketing Valentine’s Day Audience-first campaigns

The Stephen King IT Factor: Mastering Narrative Power in PR

3 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

4 Weeks ago Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

3 Weeks ago Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard

2 Days ago Publicity

Venelize de Lange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.

AXE experiential marketing campaign Gen Z out-of-home (OOH) Innovative OOH advertising examples 2026 Interactive bus stop advertising in Athens

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One

2 Days ago Media

Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.

Social media metrics Attention-led marketing Influencer marketing ROI Brand engagement strategies Sustainable creator marketing

Violence, Desensitisation and the Media's New Reality

3 Weeks ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

2 Weeks ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

2 Weeks ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports

1 Week ago Marketing

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

South Africa agricultural export revenue SA record agricultural exports $15.1 billion South Africa US trade relations US demand decline for SA exports audience segmentation strategy

ChatGPT Enters the Ad Game: Everything Marketers Need to Know

22 Hours ago Marketing

Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.

ChatGPT advertising strategy AI-driven brand discovery AI-powered marketing channels ChatGPT advertisements Sponsored advertisements in ChatGPT ChatGPT sponsored content AI advertising platform

Sven Huberts Joins LePub as Global President to Lead Next Phase of Growth

1 Hour ago Media

Following five years of rapid growth, LePub has accelerated its expansion with the appointment of Sven Huberts. Launched in Amsterdam in 2020, the creative network now operates 10 hubs across nine markets, following the openings of London, New York and Bogotá last year.

FOUR PAWS Encourages Pet Owners to Spay Their Pets

3 Hours ago Publicity

Global animal welfare group, FOUR PAWS has challenged the nation to turn February into a month of action and compassion. With Love Your Pet Day on Friday, 20 February and World Spay Day on Tuesday, 24 February, the organisation has called on every community to make sterilisation the priority for responsible pet care.

AI Translation is Compressing Margins — Why Smart LSPs Are Adding an Independent QA Layer

5 Hours ago Marketing

As AI translation has reshaped pricing expectations, many localisation providers have discovered that generation savings are offset by inefficient review allocation and hidden quality risk.

ChatGPT Enters the Ad Game: Everything Marketers Need to Know

22 Hours ago Marketing

V Appoints Reach Africa as Advertising Partner to Expand Smart TV Advertising Across Africa

23 Hours ago Marketing

Reach Africa has announced a new partnership with V, the company formerly known as VIDAA, a fast-growing Smart TV platform embedded at device level across an expanding base of African households.

ASEZ Plant Fruit Trees at Northriding Secondary School As Part of Global Campaign

Yesterday Publicity

On the morning of Sunday, 15 February, over 50 volunteers from the international award-winning organisation ASEZ gathered at Northriding Secondary School in Randburg, Johannesburg, to plant 70 peach fruit trees to fight climate change and bring awareness to the school and community in partnership with Ward 101 Councillor, Ralf Bittkau.

Investec Launches Invest-ED as Youth Jobs Take Centre Stage After SONA

Yesterday Publicity

Investec has launched Invest-ED, a national programme designed to support South Africa’s grade 8 to 12 learners and their parents or guardians, with guidance, confidence and future-focused thinking, to drive more meaningful participation in the economy.

Renew Your Reputation: Why Professional Bodies Matter More Than Ever

Yesterday Publicity

Reputation is the currency of the communications profession. We build it, protect it and repair it for organisations, leaders and brands every day. Yet as an industry, we often spend far less time thinking about our own collective reputation, how it is formed, how it is safeguarded and who is responsible for it, says Bradly Howland, President of PRISA.

World Out of Home Organization Signs Up Another 13 Members

Yesterday Marketing

Following the APAC Forum in Seoul, South Korea, which attracted over 400 delegates, the World Out of Home Organization (WOO) has signed up another 13 members from across the globe.

Danone SA Recognised as Number One in Driving Healthier Food Environments

Yesterday Publicity

Danone Southern Africa has been ranked first in a national public assessment evaluating voluntary industry commitments to healthier food environments.