The Summer I Turned Pretty is all the proof you need that fan-first marketing works. Venelize de Lange from media update shows how Jenny Han's fandom, Taylor Swifts soundtracks and fan-driven content turned a YA romance into a blockbuster brand.

Trust is not a machine-made thing. In a world moving faster than a generated bot prompt, we tend to forget that human engagement is still the bedrock of marketing. Today's businesses need to find the balance between Artificial Intelligence (AI) and Human Intelligence (HI), says Murray Legg, Co-founder of Webfluential.

This Heritage Month, as South Africa celebrates its rich and diverse cultural legacy, the Public Relations Institute of Southern Africa (PRISA) has officially begun judging for the 2025 PRISMS Awards.

50% of South African shoppers surveyed often abandon purchases because the digital experience offered by major retailers is too frustrating and 59% are excited by the prospect of having their own AI agent to shop on their behalf.

Leading out of home (OOH) media owner Tractor Outdoor has introduced a new premium cladding design for its digital billboards, bringing a sleek, standardised aesthetic to its roadside network while ensuring advertisers enjoy greater visibility and brand safety.

Air France-KLM, has announced a new social impact initiative in KwaZulu-Natal. This collective effort supported a community-driven project aimed at creating a safe and nurturing space for children in the community of Winterton.

On Monday, 22 September, digital marketing agency, R17 Ventures AG, has announced that the agency walked away with sixteen awards at the 16^th season of the Web Excellence Awards, a global competition recognising innovation and achievement in digital marketing.

In South Africa, FOUR PAWS has partnered with the GARC to introduce South African animal welfare groups to the Rabies Centres of Excellence (RCEs) initiative. This initiative aims to recognise and support local animal welfare groups that meet global standards for rabies elimination and community engagement.

South Africa faces a critical waste management crisis, generating 122-million tonnes of waste annually with only 10-16% recycled. This leads to overflowing, non-compliant landfills and a crisis for both the environment and society, says Warren Hewitt, CEO of the Greater Tygerberg Partnership.

Got a website, but no revenue to show for it? Don't worry, Venelize de Lange from media update takes a look at simple, yet creative, strategies to monetise your website before the year's end.