The Publicity Strategy Behind ASICS Conversation-Led Campaigns

Whether you're running, going to the gym or just doing your "hot girl" walk, fitness-focus activities have irrevocably become part of the cultural norm — and so too the conversations around them. Venelize de Lange from media update looks at how the performance shoe brand, ASICS, structures conversation-led publicity to create audience connection and engagement.

How to Prove Sponsorship ROI in Multi-Platform Media

Wondering if your sponsorship is worth the investment? Venelize de Lange from media update unpacks how brands can measure ROI through clear KPIs and cross-channel media monitoring.

Why Running Culture Has Become a Marketing Goldmine

Brands are constantly looking for ways to engage with communities that will prove fruitful for their investments. Venelize de Lange from media update examines why marathons have become one of the most marketable spaces in the modern event scene.  

Why Your Brain Still Craves Print Media

When was the last time you sat down and read something without a notification interrupting you? Venelize de Lange from media update looks at the science behind print media's appeal in a world of distracting screens. 

Raising a Nostalgic Youth — The Editor's Note

From vintage aesthetics to classic sitcom reruns, nostalgia is constantly shaping youth culture. Venelize de Lange from media update considers why so many young people are romanticising a pre-digital life. 

Creating Meaningful Consumer Connections — A Q&A With Murat Gebeceli

media update's Venelize de Lange talks to Murat Gebeceli about how cross-functional intelligence — from retail performance to partner feedback — is used to guide marketing decisions and improve execution across Sony's diverse MEA markets.

Debating Our Way Out of Marketing Growth

Debating has become more of a performance than about understanding opposing perspectives — and marketing may be making a similar mistake. Venelize de Lange from media update considers how by comparing performance-driven debating to consumer-facing messaging. 

The PR Value of Live Events in a Screen-First World

Venelize de Lange from media update breaks down how live events have become hybrid media moments, blending in-person experience with digital amplification and data-driven evaluation.

Identity is the Ceiling: A Q&A With Grant Sherwood

Venelize de Lange from media update chats with Grant Sherwood to understand how mindset is the key to driving business growth.

Stepping Into Stories at the RMB Latitudes Art Fair

All good campaigns start with a good story — and the RMB Latitudes Art Fair 2026 is no exception. Venelize de Lange from media update considers how storytelling informed this event's cultural resonance and audience reception. 

Cultural Change Requires Cultural Conversation

In South Africa, awareness campaigns are evolving beyond simply "spreading the word". Emma Mendes from media update attended the premiere of What About The Boys 2 to explore how storytelling, industry support and intervention programmes are being used to support education, prevention and long-term cultural change.

From the Gym Floor to the Corporate Boardroom: A Q&A With Mannee De Wet — Part Two

Workplace wellness is becoming a key driver of business performance. In part two of this Q&A, Venelize de Lange from media update continues her conversation with Mannee De Wet from Planet Fitness, looking at how companies can effectively integrate movement into the workday and practically use data to build results-driven wellness strategies.

Refining The Story: A Q&A With Alastair Orr

As filmmaker tools and processes evolve, so too does the role of post-production — moving from a technical endpoint to one of narrative refinery and  reinterpretation. Emma Mendes from media update chats with Alastair Orr, CEO of the Refinery about the central role of post-production in shaping and redefining a  film’s identity.