The Marketing Madness Behind the Labubu Craze

By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.

What Is the PESO Model in PR? — In 300 Words or Less

Ever heard of the PESO model? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can use it to create stronger, smarter and more integrated campaigns.

Low Engagement Explained — In 300 Words or Less

Low engagement on social media can be daunting for social media managers and influencers alike. media update's Venelize de Lange breaks down the top five reasons your audience might be tuning out.

10 Writing Tips From Famous Authors That Will Change the Way You Write

Writing has been around for centuries, and as writers we always try to perfect our skill. That is why Saads Abrahams from media update is sharing 10 writing tips from famous authors that will change the way you write.

Crisis Communication Done Right: Five Real-World Examples

In hot water and clueless on navigating crisis communication? Venelize de Lange from media update gives you five examples of PR-blunders turned PR-done-right and highlights what you can learn from them. 

Crisis PR in the Social Media Era — In 300 Words or Less

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.

How Social Media Strategy Around Trends Have Changed In 2025 — In 300 Words or Less

Trends are all around us and, honestly, so easy to tap into. From messy internet scandals to meme-driven chaos, it's already been a wild year for social media.  But don't worry! Venelize de Lange from media update will tell you everything you need to know about navigating trends in 2025.

The PR Power of Podcast Appearances

Podcasts are a goldmine for PRs. If you want to learn how to land, prep and make the most of them, Saads Abrahams from media update is breaking it all down in the article below.

Podcast With A View: Why YouTube Is Your Secret Weapon In Podcasting

YouTube is no longer just a video platform — it is a podcasting powerhouse. Venelize de Lange from media update explains how YouTube can help you maximise your reach and take your podcasts to the next level.

Building Brand Loyalty, Without the Noise — In 300 Words or Less

In 2025, marketers need to know how to connect with customers in meaningful ways — without the fluff. Saads Abrahams from media update is sharing some insights on how to build brand loyalty without the noise.

Six Tips for Blog Posts People Actually Want to Read

Are you ready to take your blog from meh to wow? Then this is the article for you! Saads Abrahams from media update is sharing six tips for creating blog posts that people actually want to read. 

Shonda Rhimes Writing Hacks Every Journalist Needs

When it comes to captivating an audience, few do it like Shonda Rhimes. Venelize de Lange from media update explains how her stories manage to hook millions, and how you can do it too.

Five Types of Content Influencers Should Be Posting Weekly

If you are an influencer, or want to be one, and you're not sure what to post on social media, then this is the infographic for you. Saads Abrahams from media update is sharing five content types you should include in your weekly strategy to keep your audience engaged, informed and coming back for more.

Why You Should Still Use Email Marketing In 2025 [Infographic]

Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.