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New Daddy 24/7 docu-reality show to question fatherhood stereotypes

Published: 10 February 2012

The new docu-reality show on SABC1, titled Daddy 24/7, will investigate long-standing stereotypes about fathers and their role in the rearing of their children.

New <i>Daddy 24/7</i> docu-reality show to question fatherhood stereotypes
The 13-part series aims to explore commonly held stereotypes about fathers. It will start airing on SABC1 on Saturday, 18 February from 17:30 to 18:30. “This cutting-edge docu-reality show reflects South African young men breaking the stereotypes of parenting and will also educate our audiences on the crucial lessons of fatherhood,” says Vukile Madlala, the channel’s publicity manager.

In this reality show, four young fathers and their toddlers are taken and placed together in a residential complex outside their comfort worlds, where they are presented with the challenges of nurturing their children. For the first time these dads will have to defy long-standing stereotypes. They will have to cope with highly charged and inquisitive toddlers, and live with the reality of being the primary parent and care-giver. The show will showcase stories that look at the difficulties and textures of fatherhood in the modern world as more fathers respond to their innate calling and role of being both parents and participants in the rearing of their children. The series will explore these tensions and trends by giving a voice to dads from all walks of and stations in life. The show is purely focused on the personal world of these fathers and the relationships they will now have to establish and share with their kids.

Each week will be an emotional rollercoaster depicting the rearing of the toddlers through the eyes of the four dads – their struggles and achievements, angst and joys. At the end of the show, one father will emerge as the winner of the ultimate prize to be used towards the educational needs for his child. In this show, dads and toddlers stand a chance to win prizes to the value of R100 000. Daddy 24/7 aims to entertain and educate South Africans about fatherhood. The show aims to answer the question, 'what makes for a good father'?
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