The first issue sold 11 000 copies from a news-stand print run of 15 000, exceeding expectations and confirming there is a market for locally generated content written specifically for South Africans travelling overseas, said publisher Jacqueline Lahoud. Additional distribution was secured through delivery to Compleat Golfer
subscribers, taking the total distribution to more than 15 000 copies for the launch issue.
“Readers were really happy with the approach and content of Getaway International
,” commented editor, Justin Fox. “Feedback was that southern Africa and nearby islands are well covered in Getaway
, and that the international edition should focus on destinations well beyond our shores. We have taken that to heart and adjusted our editorial line-up accordingly.”
Rather than simply serving as a guide to the top tourist destinations, Getaway International
aims to appeal to a broad range of reader interests, he said. Features often have a quirky, fun perspective on things to see and do on the five continents,
The upcoming winter edition remains true to that style; with an eye on the London Olympics
later this year, the lead story looking at enjoyable, offbeat things to do when attending the Games
, while ‘Tintin in Brussels’ explores the Belgian capital by following the footsteps of this lovable cartoon character.
The food and architecture of Morocco, the attractions of the Australian west coast, 48 hours in Hong Kong, volunteering in Mauritius, Thai street food and touring Turkey are among the other editorial highlights.
The print order for the upcoming edition will remain at 25 000, with guaranteed distribution to 8 000 suitable subscribers. The issue will sell for R39.95, with a shelf life of three months.
Booking deadline for the issue is 2 March, with a discount for advertisers booking in both the April and September issues. More information is available from Getaway
’s national sales manager, Lani Rheeder, at 083 442 8638, email@example.com