Media, Marketing, Publicity and Social Media News

Search

Media Marketing Publicity

Editor's Choice Top Stories

Recent searches

No recent searches

Media Marketing Publicity Social

Top stories

The Stephen King IT Factor: Mastering Narrative Power in PR

3 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

3 Weeks ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

Violence, Desensitisation and the Media's New Reality

3 Weeks ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns

2 Weeks ago Publicity

Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.

Valentine’s Day marketing anti-Valentine’s campaigns Seasonal marketing Valentine’s Day Audience-first campaigns

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

2 Weeks ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports

2 Weeks ago Marketing

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

South Africa agricultural export revenue SA record agricultural exports $15.1 billion South Africa US trade relations US demand decline for SA exports audience segmentation strategy

How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard

1 Week ago Publicity

Venelize de Lange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.

AXE experiential marketing campaign Gen Z out-of-home (OOH) Innovative OOH advertising examples 2026 Interactive bus stop advertising in Athens

From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

4 Weeks ago Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

4 Weeks ago Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One

6 Days ago Media

Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.

Social media metrics Attention-led marketing Influencer marketing ROI Brand engagement strategies Sustainable creator marketing

ChatGPT Enters the Ad Game: Everything Marketers Need to Know

5 Days ago Marketing

Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.

ChatGPT advertising strategy AI-driven brand discovery AI-powered marketing channels ChatGPT advertisements Sponsored advertisements in ChatGPT ChatGPT sponsored content AI advertising platform

Humanz Announces Inaugural Top 20 Winners In South Africa

44 Minutes ago Marketing

Humanz, the 360-degree AI-powered influencer marketing platform designed to help creators and brands grow together, has announced the winners of the first-ever Humanz Top 20 Awards in South Africa, a landmark initiative celebrating the country's most impactful, ethical and forward-thinking creators.

Kagiso Media Radio Rebrands to Kagiso Connect

3 Hours ago Media

Kagiso Media Radio, South African radio broadcasting, audio and digital publishing companies and home to some of South Africa's leading radio brands, has rebranded to Kagiso Connect. The name change reflects the business's recent growth into research, digital publishing, experiential marketing and financial advisory services.

The Future of PR Means "Teaching" the Machine

4 Hours ago Publicity

I've spent a portion of my PR career chasing the "blue link". You know the one that wanted the top spot on a Google search page that we've promised clients for years. We've obsessed over keywords, backlink strategies and click-through rates. But lately, I've had to be honest with myself that the ground is shifting beneath our feet, says S'phindile Kabwe Garcer, Communications Professional.

Top Social Media Trends to Watch in 2026

5 Hours ago Social

Social media continues to evolve at lightning speed, reshaping how brands connect with audiences. As we navigate through 2026, the landscape is being defined by emotional storytelling, authentic connections and a strategic balance between human creativity and AI-powered innovation, says Miliswa Sitshwele, Head of Social Media at Flow Communications.

HOT 102.7FM Welcomes Alan Khan

6 Hours ago Media

HOT 102.7FM has announced the addition of presenter Alan Khan to its on-air line-up, a signing that underscores the station's continued upward momentum in the commercial radio space.

Rainbow Chicken Uplifts a Local School in the Mkhambathini Community

23 Hours ago Publicity

Rainbow Chicken has provided aid to the Mkhambathini Local Municipality, home to Cosmoore Primary School, by renovating classrooms damaged by strong winds.

FOUR PAWS Mobilises Communities to Report Big Cat Exploitation

Yesterday Publicity

On World Wildlife Day, observed on 3 March, global animal welfare organisation FOUR PAWS has announced that it is rallying communities across the country to take an active role in protecting big cats from exploitation.

Women-Led Enterprises Strengthen Climate Resilience in iSimangaliso Communities in KZN

Yesterday Publicity

Across northern KwaZulu-Natal, women living in and around the iSimangaliso Wetland Park World Heritage Site are emerging as agents of change. Through the launch of their own climate-smart businesses, they are restoring their local ecosystems and strengthening food security in one of South Africa's most vulnerable regions.

A Festive Gesture That Gives Back at Cavendish Square

Yesterday Publicity

This festive season, Cavendish Square transformed a simple, seasonal tradition into something deeply meaningful, resulting in a donation of R25,135 to the Amy Foundation, raised through the centre’s gift-wrapping station.