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Everything You Need to Know About Article Schema

2 Weeks ago Media

Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.

Article schema markup Structured data for SEO How to implement schema markup News article schema Schema for blog posts

South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It

Yesterday Media

South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.

South African freelance market Freelance trends in South Africa In-demand freelance skills Remote work in South Africa Freelance opportunities in South Africa

Five Common PR Faux Pas and How to Avoid Them

2 Weeks ago Publicity

PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.

PR mistakes to avoid Public relations tips Common PR errors Media relations best practices

Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era

2 Weeks ago Marketing

With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.

Answer Engine Optimisation (AEO) AI chatbot marketing Voice search optimisation AI driven search SEO versus AEO

Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy

1 Week ago Marketing

From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.

McDonald’s South Africa marketing strategy Local brand storytelling Global brand local strategy McDonald’s customer engagement Fast food digital trends

Why Psychological Literacy is Important in PR

Yesterday Publicity

Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.

Psychology in PR Public relations strategy Cognitive and emotional marketing Understanding public perception Audience behaviour in digital media

Clover and PinkDrive Celebrate R500 000 Raised for Early Cancer Detection

35 Minutes ago Publicity

Clover, one of South Africa's most trusted and loved household brands, has reaffirmed its commitment to health and cancer awareness with a R500 000 donation to PinkDrive NPC — South Africa's leading non-profit organisation promoting early detection of gender-related cancers.

Gift of the Givers Announces New Global Initiative 'Team Gift'

1 Hour ago Publicity

Gift of the Givers has announced the launch of Team Gift, a new monthly giving programme powered by BackaBuddy, designed to generate steady and sustainable support for their life-saving humanitarian work both locally and across the globe.

The Agency of the Future: From Service Provider to Strategic Partner

2 Hours ago Marketing

What's the point of using an agency? It's a provocative question, but one that every organisation and agency needs to grapple with. The traditional model — where agencies operated as siloed service providers, responding to briefs and delivering outputs — is being disrupted, says Tara Turkington, CEO of Flow Communications.

WARC Releases The Marketer's Toolkit 2026

4 Hours ago Marketing

WARC has unveiled The Marketer's Toolkit 2026 and has revealed five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead.

Netflix Wins Multiple Awards at the 2025 GEMA Awards

5 Hours ago Media

Netflix Sub-Saharan Africa (SSA) has won multiple awards at the 2025 Global Entertainment Marketing Academy Awards (GEMA), aimed at celebrating its creativity and marketing prowess across the region.

Milpark Education Unveils Immersive Online Learning

20 Hours ago Publicity

Milpark Education has announced the launch of its Immersive Online (IO) Learning, a new approach designed to reshape the way higher education is delivered and experienced in South Africa.

Singularity South Africa Summit 2025 Concludes With Success

21 Hours ago Marketing

Delegates at the Singularity South Africa Summit 2025 have described their experience as, "exceptionally well-organised and insightful from start to finish".

Unlocking Career Opportunities in Creative and Advertising Agencies

22 Hours ago Media

In today's highly fragmented and rapidly evolving media landscape, the boundaries between traditional filmmaking and commercial content creation have been increasingly fluid.

WOO President Tom Goddard Praises Out of Home at Seoul APAC Forum

23 Hours ago Publicity

Tom Goddard, President of World Out of Home Organization (WOO), has said that Out of Home is the last "heroic" medium at the APAC Regional Forum in Seoul, South Korea.