The launch was celebrated at the oldest and largest film festival in Southern Africa, the 33rd
Durban International Film Festival
on 26 July. With the number of filmmakers, key industry players and festival-goers the event attracts as well as the fact that AFDA student films have screened at the festival for numerous years, it was without question that the event was to be held at the main festival hub at the Blue Waters Hotel on the beachfront.
AFDA: The South African School of Motion Picture Medium and Live Performance was started in 1994 in Johannesburg with a rented television, a broken VCR machine and six students. In eighteen years, AFDA has expanded, encouraged and inspired a number of young talent to create relevant and engaging film and media content to ultimately contribute to the growth of the South African industry. This is in recognition of the programme’s distinctive pedagogy and curriculum designed by Bata Passchier, CEO and co-founder: “The AFDA programme aims to bring to Durban the tertiary education that is designed for the new millennium whereby the use of aspirational individual learning results in unique hard skills through self-regulated discipline, and integrated group learning results in the ability to produce valuable products in concert with others. AFDA’s learning facilities and equipment are aligned to relevant technological developments enabling our students to achieve their learning goals, which are in turn in alignment with relevant market trends. Ultimately the learning value is sustained through the connectivity of the multi-faceted network involved in the programme’s process.”
Chairman and co-founder of AFDA, Garth Holmes says “The Durban KZN axis is critical for providing the region with an international standard of learning. An international standard that is capable of producing the intellectual, aesthetic, conceptual, attitudinal and technical skills required to create the necessary commercial platforms to evoke Durban’s unique cultural voice. We look forward to the contribution that the Durban campus will make to the reconstruction of our national identity as AFDA continues to use film, performance and tv as a tool for nation building and entrepreneurship. In so doing, continuing an 18 year tradition of supplying and growing the entertainment industry with Alumni who are enthusiastic, hardworking and passionate about creating relevant commercial entertainment products for local audiences.”
The new campus will be situated in Glen Anil at 2a Highdale Road. Open days will be held at the campus on two Saturdays: 18 August and 6 October, and invitations are open to teachers, prospective students, parents and any local filmmakers and industry. Phone Milena Gevers for more information at 079 833 1682 or email email@example.com