Goafest 2025 has introduced 'Advertising Plays' — a sports and wellness IP designed to bring agency professionals together in a fun and informal setting. Debuting at Goafest 2025, 'Advertising Plays' aims to elevate the festival experience by offering delegates a refreshing break from the traditional format and play across new, energised spaces. 

As professionals in marketing and communications, we often find ourselves drowning in information while simultaneously feeling the pressure to stay perpetually informed and online. This demand to remain constantly informed can create the risk of burnout, says Thelma Ngoma-Mavhunga, Content Producer at Flow Communications. 

Gun Free SA has partnered with M&C Saatchi Abel to find a solution for gun violence in Cape Town. The 'Bullet Proof Park' campaign offers an outrageous solution to the problem of gun violence and how it impacts children.

Liberty has announced a refreshed brand proposition, which is a celebration of inclusion and the contradictory nature of human lives. Evolving from the established 'In It With You' to 'In It With All of You' deepens the financial services provider's commitment to inclusivity.

Edelman Africa has launched its Regional Advisory (ERA) team, comprised of senior industry veterans and communications advisors spread across north, east, west, central and southern Africa to assist existing and potential clients in building their businesses and navigating the continent. 

WARC Awards for Effectiveness 2025, in association with LIONS, has announced the 2025 Grand Prix winners. The awards honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success.

Career stagnation is a quiet killer in the creative industry. One moment, you're buzzing with ideas and pushing boundaries. The next, you're stuck delivering the same kind of work, unsure when or how things started to feel … flat, says Sarah Griffiths, Head of Marketing at Red & Yellow Creative School of Business.  

Keen to know what makes a pop-up activation successful? Saads Abrahams from media update spoke to Grant Macpherson, Chief Marketing Officer of KFC Africa, to discuss the secret recipe behind Kentucky Town's success.

What if your brand was the first thing people saw when they turned on their smart TV? That moment is now prime real estate, says Leslie Adams, Sales Director at Reach Africa. 

The beautiful game and the often-cutthroat world of corporate leadership may seem worlds apart, but recent events at Orlando Pirates FC offer a stark lesson in reputation management that any corporate company would do well to heed, says Mulalo Mathelemusa, Account Director at Weber Shandwick.