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When Purpose Meets People — A Q&A With Tarri Parfitt

4 Weeks ago Publicity

media update talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause.

Tarri Parfitt Smile Foundation Smile Foundation CEO Tarri Parfitt CEO Smile Foundation South Africa Women’s Day Smile Foundation Women’s Day Breakfast NGO communication NGO

The Cost of Disconnected Marketing and Operations

4 Weeks ago Marketing

media update considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.

SPAR SAP implementation failure SPAR leadership crisis SPAR share price decline SPAR retailer profitability SPAR supply chain problems SPAR litigation SPAR independent retailers SPAR Chairman Mike Bosman resignations SPAR Chairman resignations

The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman

3 Weeks ago Publicity

media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and technological efficiency with human relationships to build lasting credibility.

AI in communications AI in public relations External communications strategy Storytelling in communications Human relationships in PR Measuring communications ROI Kevin Welman Director of ByDesign Communications Co-founder of ByDesign Communications

Taste as an Editorial Skill

3 Weeks ago Media

media update considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.

Taste Culture Cultural trends Tech’s influence on culture AI influencing culture Pierre Bourdieu Consumer culture Social media trends Editorial judgement

The Growing Influence of News Creators in South Africa

2 Weeks ago Media

South African news creators are drawing audience attention on par with traditional outlets. media update looks at how independent creators are rivalling legacy media for reach and whether the industry's fears around algorithms and misinformation hold up locally.

News content creators News creators News creators South Africa Independent news creators Legacy media versus news creators Misinformations and algorithms South African journalism trends Social media news consumption Reuters Institute Digital News Reports Decolonising media South Africa

The Ethics of Purpose-Led Communication: A Q&A With Palesa Mokomele

6 Days ago Publicity

Real stories power awareness campaigns, but whose voice really shapes them? media update's talks to Palesa Mokomele about consent, dignity and building trust in purpose-led communication.

Palesa Mokomele DKMS DKMS Africa Healthcare communication Purpose-led communication Blood cancer awareness Patient storytelling ethics

Rethinking DOOH: A Q&A With Remi du Preez — Part One

2 Weeks ago Marketing

Digital advertising gets more crowded as Digital Out-of-Home (DOOH) keeps growing into a flexible and measurable medium. media update talks to Remi du Preez about what marketers misunderstand about outdoor advertising and how to use it more strategically.

Digital out-of-home advertising DOOH Programmatic DOOH DOOH advertising Digital outdoor advertising Out-of-home advertising DOOH targeting DOOH measurement DOOH marketing strategy

Rethinking DOOH: A Q&A With Remi du Preez — Part Two

4 Days ago Marketing

As with any advertising medium, implementing programmatic Digital Out-of-Home (DOOH) is only strategically sound if you can trust the numbers behind it. media update's talks to Remi du Preez about aggregation and independent verification to understand how to build DOOH into a genuine omnichannel campaign.

Programmatic DOOH DOOH advertising DOOH ROI measurement DOOH measurement Digital out-of-home advertising DOOH campaign strategy Programmatic advertising Omnichannel advertising DOOH audience measurement

When Literacy Development Meets Easy Answers: A Deeper Look at South Africa’s Literacy Crisis

5 Days ago Media

media update considers how our relationship with AI and the decline in reading for pleasure fit into South Africa's literacy crisis.

South Africa literacy crisis AI and reading comprehension International Literacy Day 2026 Next Chapter Jozi literacy initiative Reading for pleasure South Africa 60th anniversary of International Literacy Day

Roots to Reinvention — The Editor's Note

2 Weeks ago Publicity

Spring notoriously signals new beginnings, meaning most industries lean on this symbolism for their own gain. media update considers how publicity campaigns can offer an edge to an overdone story by rooting a brand's future in its own history.

Brand heritage Brand storytelling Publicity campaigns Brand history Brand reputation Heritage marketing Spring day Spring publicity Public relation strategies Brand identity Heritage marketing

When Local Language Meets Global Default

4 Weeks ago Media

South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. media update considers what it means when the language we use does not fit the systems built to understand it.

South African languages and AI AI and African languages Code-switching Vernaculars South African vernaculars Code-switching South Africa South African language technology Language technology African language AI datasets Indigenous languages in AI

New Mazda CX-5 Campaign Suggests the World is More Interesting When You're Not Swearing At It

1 Hour ago Marketing

Boundless, dedicated to making the world's loved ideas, has announced that it has created a new campaign for the all-new Mazda CX-5.

Telkom Radio Awards Launch 'The Listening Panel'

2 Hours ago Media

The Telkom Radio Awards has launched 'The Listening Panel', a new initiative aimed at broadening participation in the awards' judging process and ensuring greater representation from across South Africa's diverse radio and audio industry.

How a South African Gaming Creator is Building a 4-Million Monthly-View Audience

2 Hours ago Marketing

Social media has made it possible for creators to build audiences around almost any interest imaginable. In South Africa, this is creating new opportunities for niche creators who may not have millions of followers, but have something arguably more valuable: a highly engaged community, says BigJoe, Gaming Content Creator and Founder of BigJoe.

Reach for a Dream Raffle Offers New Jetour T2 Aspire

3 Hours ago Publicity

Reach For A Dream has announced the launch of its annual Dream Raffle, a draw aimed at making the dreams of children facing life-threatening illnesses come true.

Red Ribbon Secures Cloudera's South African PR account

5 Hours ago Publicity

Red Ribbon Communications has secured the South African public relations mandate for Cloudera following a competitive pitch process.

Why South Africa's Recycling Future Starts With Collection

6 Hours ago Publicity

The Glass Recycling Company (TGRC) has announced that from September to December it will take its glass recycling message directly into communities across five provinces, building on its ongoing work to grow the country's collection network and create greater participation and opportunity across the glass recycling value chain.

Cape Town to Host Loeries Creative Week 2026

8 Hours ago Marketing

Loeries has announced that the City of Cape Town will be hosting African and Middle Eastern creatives from Sunday, 4 October to Friday, 9 October for Loeries Creative Week 2026, a six-day programme aimed at bringing together creative professionals, brands, agencies, marketers, media, educators and emerging talent from across the region.

Top African Marketing Voices Confirmed for AMC 2026

3 Days ago Marketing

The African Marketing Confederation (AMC) has announced that it will tackle the topics of AI and the African Continental Free Trade Area (AfCFTA)'s role in reshaping the marketing industry, with talks from continental and global visionaries at its 2026 AMC Conference.

Halo Strengthens Senior Leadership Team for Next Phase of Growth

3 Days ago Marketing

Johannesburg and Cape Town-based independent agency, HALO, has solidified a senior leadership team to drive its next phase of growth. The team aims to bring together expertise across creative, strategy, design and client leadership, with a shared focus on creating work that delivers both cultural impact and commercial results.

Re.Bag.Re.Use Celebrates World Crochet Day

3 Days ago Publicity

With World Crochet Day being celebrated on Friday, 12 September, Re.Bag.Re.Use has used this as an opportunity to celebrate a craft passed down through generations and to explore the potential benefits of crochet.