For years, loyalty was treated as a marketing layer. It has been a case of points in, discounts out, and putting together a quarterly report that showed activity but not much else. That approach is no longer holding up. Costs are rising, attention is scarce, and customers expect value that fits into real life. 

LUMENOCITY, a first of its kind light festival set to illuminate Cape Town in April 2026, has appointed CSA x dentsu X as its exclusive partnership and brand experiential agency. 

Jacaranda FM's Good Morning Angels initiative has launched 'Project Food Relief', an urgent campaign to support communities in Limpopo and Mpumalanga following devastating floods that have claimed at least 37 lives and left thousands displaced.

As the World Economic Forum concludes in Davos, a familiar irony permeates the proceedings. Under the banner "A Spirit of Dialogue", global elites have spent the week debating the philosophical and existential risks of Artificial Intelligence (AI), says Musa Kalenga, Group CEO of Brave Group.

Jung von Matt has developed and produced a global campaign celebrating a new design collaboration between leading automotive brand MINI and British designer Paul Smith. The campaign translates Paul Smith's hallmark aesthetic — "classic with a twist" — into a narrative that invites audiences into the designer's creative world.

Every new year brings a fresh wave of predictions about where streaming is headed, with experts peering into their crystal balls (or smart screens, for that matter) to try to foretell where audiences will go, says Leslie Adams, Sales Director at Reach Africa.

Valorem and FasterCapital have announced its partnership to accelerate affordable, revenue-generating property.

Renovations have officially begun at Crocworld Conservation Centre in Scottburgh as this tourism spot embarks on a series of upgrades designed to enhance the visitor experience.

As we enter the age of AI and its unwavering impact on content creation, search and discovery, Kiara Ferreira and Venelize de Lange from media update explore an economic problem posing as a technical controversy.

The Shoprite Group has achieved a sustainability milestone with the installation of its 100^th solar photovoltaic (PV) system, 10 years after launching its first solar project in 2015.