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The New Age celebrates its second anniversary

Published: 27 November 2012

On Thursday, 6 December, The New Age, South Africa’s newest daily newspaper, celebrates its second anniversary. A crucial and welcome new voice in the South African media landscape, this publication has found resonance among both readers and advertisers.

Its strong growth in circulation, readership and advertisers over the past few months is testimony to the reach and impact of this young publication. The ethos of The New Age is all about creating and realising possibilities. The publication’s signature voice of optimism has found considerable favour among readers and its spirit of innovation has been applauded by advertisers.

South Africa’s youngest newspaper is already showing strong impact. About 100 000 copies are printed nationally and readership has doubled in the past 6 months. The newspaper reaches an influential readership and its business briefings not only attract the who’s who of South African society, but are broadcast live to millions of South Africans. The newspaper is unashamedly pro-South African in its approach to the coverage of the country’s institutions and government, but critical of them when their actions discriminate or disadvantages the common man.

The New Age was founded on the successful business model- The Times of India. Its innovative approach to circulation, editorial and advertising similar has seen The Times of India securing the position as the largest English-language newspaper in the world, and one that continues to grow.

The New Age is now well--poised for growth and expansion with a top executive management team with a proven track record of successful delivery, in place. The New Age is run by two of South Africans’s most experienced newspaper people – Nazeem Howa (CEO) and Moegsien Williams (editor) who are well-placed to steward the young newspaper going forward and realise its growth opportunities. Both have served on local and international print bodies, including, PMSA, SAPA, SANEF and the International Press Institute and have played leading roles in launching successful new titles.

Howa said: “Over the past twelve months, The New Age has made a significant impact in the market, punching well above our weight. Penetration for the title has grown significantly. Advertising revenue has grown by 43% year-on-year, including several blue chip clients. We are very happy with our progress and remain confident of the sustainability of our business model of paid and free copies which delivers a very good result to advertisers. Our growth confirms the belief of the shareholder in launching our paper and the innovation that has driven our business model”

“Today we are proud to announce that The New Age not only survived for 2 years, but has shown significant growth in terms of circulation, subscriptions and advertising revenue. This growth was achieved through the hard work of a dedicated and skilled team, award-winning journalism, aggressive circulation and marketing strategies and innovative advertising offerings,” Howa said.

Williams said: “After two years, The New Age is now making its mark as an established newspaper. In a way, the paper’s content model can be summed up as providing an alternative perspective of the new establishment. We constantly ask the question: What is the truth about the new South Africa?

“Yes, there many challenges the country faces but is it really going down the drain as some would have us believe? While critical of maladministration and particularly harsh on state corruption, The New Age’s approach has been to balance the criticism with the positive developments in the lives of ordinary South Africans. In particular, the paper devotes space and resources to the coverage of all nine provinces and giving voice to people who are often marginalised. In its opinion and commentary, the paper has encouraged new voices and is trying to change and influence the national discourse to one more focused on the future of the country. With its bold, graphic-driven projection, colour throughout and high story count, the paper has set itself apart”.
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