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Advertising Association and WARC Release AA / WARC <i>Expenditure</i> Report

Advertising Association and WARC Release AA / WARC Expenditure Report

Marketing

The Advertising Association (AA) and WARC have released the AA / WARC Expenditure Report. The report shows that the UK's ad market recorded a 10.4% increase in investment to a total of £42.6-billion in 2024. 

essence Appoints Pabi Cooper as Brand Ambassador

essence Appoints Pabi Cooper as Brand Ambassador

Marketing

essence cosmetics has collaborated with Pabi Cooper, South African musician, dancer and official referee, as its latest brand ambassador for two of its biggest campaigns. Cooper's journey aligns with essence's commitment to empowering individuals to embrace their unique beauty with confidence. 

Maybelline Partners With Nando's for '#HotMess' Campaign

Maybelline Partners With Nando's for '#HotMess' Campaign

Marketing

Maybelline has partnered with Nando's for the launch of its Vinyl Ink Sauce Collection with the '#HotMess' campaign. 

Unplugged and Unpredictable: Reinventing the Radio Experience

Unplugged and Unpredictable: Reinventing the Radio Experience

Media

Around four out of ten marriages end in divorce. Think of some marriages like a long-running radio show. In the beginning, the chemistry is undeniable, but as time goes by, the same old jokes feel stale and repetitive music feels like background noise, says Karabo Makwetla, Communications Specialist at Brains Behind Media. 

Marriott International South African Hotels Launches 'Sip for a Cause' Coffee Campaign

Marriott International South African Hotels Launches 'Sip for a Cause' Coffee Campaign

Publicity

Marriott International South African Hotels has announced that through its 'Sip for a Cause' campaign, tied to Earth Hour, it has raised funds to plant 500 trees and support environmental education in schools and communities. Over 5 250 cups of coffee served at hotels across Marriott International's South African portfolio in March has helped to fuel a greener future. 

GTP Joins Belville Content Partnership Programme

GTP Joins Belville Content Partnership Programme

Marketing

The Greater Tygerberg Partnership (GTP) has been named as the official content partner for Bellville in the City of Cape Town's Content Partnership Programme for 2025, powered by the Destination Marketing Unit. The official 12-month contract was signed at a ceremony held on Thursday, 10 April, marking a pivotal moment for Bellville's story to reach the world.

<i>Good Hope FM</i> Hosts Radio Masterclass

Good Hope FM Hosts Radio Masterclass

Media

Good Hope FM has held its first Radio Masterclass on Saturday, 26 April at the SABC Sea Point Auditorium. The event brought together aspiring broadcasters, students and young professionals eager to dive into the world of radio.

Media Planners, Take Note: The Western Cape's 2025 Event Calendar Is a Goldmine for OOH

Media Planners, Take Note: The Western Cape's 2025 Event Calendar Is a Goldmine for OOH

Marketing

Cape Town is always a vibe — but 2025? It's on another level. With a jam-packed calendar of global and local events, the Western Cape is shaping up to be one of the hottest Out-of-Home (OOH) advertising playgrounds in the world, says Steve Duck, Chief Revenue Officer of Media at Tractor.

Chicken Licken Launches New Campaign With Joe Public

Chicken Licken Launches New Campaign With Joe Public

Marketing

Chicken Licken, in partnership with Joe Public, has released a new campaign. Chicken Licken says it turned an unusual fear into a creative and delicious solution with its 'SoulBites®, Boneless Bites of Soul, for the few who fear bones … and everyone else' campaign. 

<i>WARC Awards</i> Announces 2025 MEA Winners

WARC Awards Announces 2025 MEA Winners

Marketing

WARC has announced the Gold, Silver and Bronze winners for the WARC Awards 2025 — Middle East and Africa. Now in its fifth year, the awards, in association with LIONS, honours marketing and strategic effectiveness. 

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