Brand Loyalty as Subscription — The New Retail Battleground

Today consumers have endless market options — and brands are finding that customer loyalty cannot be taken for granted. media update's Venelize de Lange considers how retail businesses are adapting their strategies to stay top of mind. 

The Science of Attention — What Marketers Need to Know About Dopamine

Venelize de Lange from media update considers what neuroscience teaches marketers about consumer attention through looking at their dopamine fluctuation when exposed to different marketing strategies.

In Defence of Niche Publications

In an era defined by rapid technological change, some publications are succeeding by focusing on something surprisingly simple. Venelize de Lange from media update explores why. 

Why Brands Continue to Chase Industry Recognition

Award ceremonies — the moment of validation for brands. Venelize de Lange from media update looks at how brands can easily miss the opportunity to convert industry recognition into meaningful media visibility and audience insights. 

Raising a Nostalgic Youth — The Editor's Note

From vintage aesthetics to classic sitcom reruns, nostalgia is constantly shaping youth culture. Venelize de Lange from media update considers why so many young people are romanticising a pre-digital life. 

Debating Our Way Out of Marketing Growth

Debating has become more of a performance than about understanding opposing perspectives — and marketing may be making a similar mistake. Venelize de Lange from media update considers how by comparing performance-driven debating to consumer-facing messaging. 

How the Springboks and Bafana Bafana Are Rewriting Fan Engagement

Venelize de Lange from media update considers what the 2026 Bafana Bafana and Springbok campaigns reveal about the role of supporters in modern sports marketing. 

Why Your Brain Still Craves Print Media

When was the last time you sat down and read something without a notification interrupting you? Venelize de Lange from media update looks at the science behind print media's appeal in a world of distracting screens. 

Creating Meaningful Consumer Connections — A Q&A With Murat Gebeceli

media update's Venelize de Lange talks to Murat Gebeceli about how cross-functional intelligence — from retail performance to partner feedback — is used to guide marketing decisions and improve execution across Sony's diverse MEA markets.

Launching Print in 2026: A Q&A With Nicky McArthur

Venelize de Lange from media update talks to Nicky McArthur about the decision to launch a new print magazine in 2026 and how this move challenges industry assumptions about print's decline in value.