In today's globalised world, copy-paste marketing remains the norm, often at the expense of originality. From Joburg to Jakarta, brands are beginning to blur into one another, repeating the same aesthetics, slogans and strategies. Amid this sea of sameness, local identity is being lost, and the strategy of blending is no longer working, says Mathabo Sekhonyana, Marketing Specialist. 

From Snow White to It Ends With Us, it is clear that there really is such a thing as bad PR. media update's Venelize de Lange investigates what separates successful PR strategies from those that end in disaster.

Publicis Groupe's creative agency, BBH India, has earned a Bronze Lion at Cannes Lions International Festival of Creativity 2025 for Garnier L'Oréal's campaign 'Bassi Vs Garnier Men Facewash'. BBH India has won the Lion under the Social & Creator Lions — Use of Humour category.

Kfm 94.5 has announced the return of the Tracey Lange Cares (TLC) initiative, a campaign dedicated to making a difference in the lives of children in need.

Acer Africa has reinforced its partnership with SOS Children's Village Lesotho by donating computing devices to bridge the digital divide and empower youth through education and technology.

An all-new South African artificial intelligence (AI) platform has been revealed as the centrepiece of a new KFC marketing campaign. KAIIA, which stands for Kentucky AI Integrated Assistant, is the star of the brand's latest TV and cinema commercial in which it goes to extraordinary lengths for the taste of KFC. 

In the ever-evolving world of public relations — where rapid developments, unexpected crises and continuous client demands are the norm — pressure isn't just a byproduct of the job. It's a constant, and arguably, the only constant, says W7Worldwide, an independant Marketing Communications Consultancy.

Engage Communications, a leading Kenyan indigenous public relations agency, has won at the 2025 SABRE Awards. The agency's campaign, '#GalaxyintheSky,' developed in collaboration with Samsung Electronics East Africa and Jambojet, has been named the winner in the Travel and Leisure category.

In honour of Youth Day, Jacaranda FM has announced that it brought its studios to life with the #YouthDayTakeover, a mentorship initiative that saw young radio personalities step into the spotlight for a full day of on-air and behind-the-scenes experience. By opening its doors to aspiring broadcasters from across Gauteng, the station created rare access to live radio environments.

TEARS Animal Rescue has announced that it is on a mission to raise funds to purchase 13 tonnes of pet food — six tonnes for cats and seven tonnes for dogs — to sustain the TEARS Feed Hungry Pets Programme for the next six months.